Tod’s: Consumers need one point of entry, want one brand experience
Posted ByErin SheaOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"fb46ae1bc383c5addf38bcda2b203290","s":"5bb23c81c8ccbbdf"}
