Tod’s: Consumers need one point of entry, want one brand experience
Posted ByErin SheaOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"01adf30d65ab265944ef66056f7c37ab","s":"87779ddc87857324"}
