Tod’s: Consumers need one point of entry, want one brand experience
Posted ByErin SheaOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"315ab3516af16cfb0cbef952ca2a653b","s":"93e98237ad871999"}
