Tod’s: Consumers need one point of entry, want one brand experience
Posted ByErin SheaOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"1d343e50a56984367e3a3b791f0a9dd3","s":"366aacc23130b001"}
