Tod’s: Consumers need one point of entry, want one brand experience
Posted ByErin SheaOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"eef87832caf3ed0dd9065873d8245c40","s":"fec4505a58c237b8"}
