Tod’s: Consumers need one point of entry, want one brand experience
Posted ByErin SheaOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"313821640a04e6594e4bf5cd41e5ad92","s":"99e9d803ffd6be55"}
