- Luxury Daily - https://www.luxurydaily.com -

Cause-related programs good to salve self-indulgent purchases

Posted ByRachel LambOn In Events/Causes,Featured,News | No Comments
Foundation Polo Challenge sponsored by Tiffany & Co.

 

By Rachel Lamb

Luxury marketers tend to host events or team-up with charities to create a halo effect around themselves, and some experts believe that affluent consumers respond quite well to this strategy.