- Luxury Daily - https://www.luxurydaily.com -

Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys

SMS is key to multichannel marketing. Image credits: Salesforce Customers shop online, with brands and at retailers regularly, but in different contexts. Image credits: Salesforce


When buying something for the first time, customers prefer to make purchases in-person over online by 20 percentage points.