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Consumers prefer ‘new signs of success’ over traditional shows of status: report

Former Italian soccer player Claudio Marchisio discusses the struggle to strike a reasonable balance between fatherhood and securing his future as an athlete in the latest episode of the Armani-sponsored exercise. Image credit: Emporio Armani New survey data from Ipsos sheds light on how consumer views of luxury are changing. Image credit: Emporio Armani


One-third of all respondents strongly oppose owning items or engaging in activities that put their wealth on display, according to research firm Ipsos.