Consumers’ retail journey to improve with amplified social media strategy
Posted ByJen KingOn In Featured,Industry sectors,Marketing,News,Research,Retail | No 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oSqyw6JEf8z+kvqnd5mTRCuqzJb4GR45wTIzXkL0FRHs8ZVIco5PxrmP8wwVJ+b4jBJVnvUnXNevCcHK\/BqMJrbDtMADvvsmCXqIgRiSGbQhWXOyIk+h2Ws7xBvxa2ycDjTbI73CXBkhMZreyqfR3le3me5IXhnJksC6xerqa22EeHp5ro8BsvIupQb1phDGKVFoYF+\/5RnPS\/WE8MW8sRLUcNssV1LUntzFDXbPmyHsHcJOJ84UbhLA3Zk6O90vwTRMuEbbySL1scxPjmH7kFMR80itAVoC4nSJfIj5LnckZWYmx1pgM9Ijg+u+z04w0Zd5BtKiH4b7RSDmE78FpyXddek8ldCzfXU+fb9NPzQAlIzbw6\/gJGyB2CvjDPx0HuUGMS\/lFRouDEfL4fxgxhqDZhiP2pHY0+ivawzwsg2uIREDjqEZjH+xhvY7oMMtLY7OxpHrU5EBRCe4tbIyddQ38l0HkGco8BsSREsg4tWmusDp9+mHNnJZR9JKCmrUwc2yyNgvaTUkRx+8SwD\/y9+6\/7cVk99dhSj+OQ7PiwkqZwVBitpB3pirXnMWc+4mezIPmlOVctWcWGhASyOxAtGGeUXU9rmr1uKzn674zRJ3MUAUNIaNiBnQzmWu2zV5PfoUIlKVJgHMnGRS1gqF79c542Xhid82uVhG4ACnUTqEtgr0GwH9exGtHWEiBHZgRW94sBpPCsoJvNSIh6jtM8ovUIKoyObF5cHdP00XvifTAj3dmqbUc\/8H\/roreDCJOSUAbX\/WFGXcoCLWFR7LkPZqRBvoI2gM+fkaLsioF3\/w2ZJfJWXDF3\/2kt90JkGc7Yyexg5AnK3\/DOR6VjVj1Bt1xpsGz\/GXNJKRatanfE5Z9k1VA3BSxx0CLe9a2K4WB4kyC9hrUU+9YUYbGKRYhqwP6S7NkqIwsV8WUWUoIpVYxMeWO3sqITyE3G7oOufJRgE4F0TJ0UNQRPa9ThCpFnYINw\/i5McAEKGChTdGEAQ5DgRWpd2bFeKrMNW7ncgEzRRpYhd6uM0OGitvPDtztIvfkc57HcRVt5sHa\/OB4VwoXpWmDhdHNzQ8SEfDKKapnkQzULPSS+IaIp9zL1n\/a7nFM8hqgxW+uyqkhr+BiKNtxJEVriF\/6I0xI7JsXSY6DefgSORytlMyPb+zd+KzWqtwMrxBNA5dkNCYdiicGk515VKhXXxpaS+tZg3yYipTJ\/Kq9b9Pn3WB39HAHbRpPmFZRf3Maf6T0d8bCF0KaVzwTnyxU9f2iFaWTSihy9WCdEksoJ4lqSZXkNILteqGw8QuHAFCvgfSUSE62X5cX3qiPRRuIIPGOpl14ow\/SvNueED7Vlv5BFOn6HJLp+RIwApz1MKzt0KXpT7Eh6CA5nKgqaE50Jcg5a1bXpPyI0+Heu+jEFb4q28ert41TrKKJum8rENvwTXlHMl7VxthdgArirxA17Y1CtSBgEnUn554uQncJGEFa0bhYJrXYbS++mGhPGADAOq9adXXNJVVIJnOpEpZTi4l8qXx\/GRwAP\/llClBJSUy0sKJQaDNDlVIID4yylMivSnDI49fZB\/qBPl8R1d+TwLIY2YPSAzXcJ6mqalsj9h4+6shUEqQwCqGHSYbvkLBhQP9El9mdS1fu\/Qu56Nqm2IQ7D67+0csuR823II9kEULduAYi3HYQGLJpT85nS9PCItI86zYjQ59DWi\/f5fkGu1fx0wph\/MHbxCKE76Fc94Oddpg3vEJHhf0X6Lp3iKOqCDxeF3ozlR+vFo9C4ViSLi1D8NcJ2eY\/bQ4op0+A7mTqi+LHRXhgkH7Pe26oZauedrF\/CPSM\/0sbQhHhXWmq5V2Zz13XGOeIz4Dk\/IqlsdMUm6xcZBJ00XF6GeW4Fk8ehgUrH7\/9VxxkWYZtvFUen1jsWYiBIGFFzXYqMevZeumQjlPq0hyWkf\/s5qR7dF4Lse604WxuPVSdA\/C7BPw6HkHRdb9II5dGpKbR\/dK1SOlWIqHHZgE3GMIzX4wMp4ldNEb6UxAP14I35T2ib4+WywgzvBEsBOj3DHCV0+dq\/rKZzNRQt6N+bgkF53r2KqZWl5b+GZ0aPWyIdyv4Bp\/Jy9\/LfeeV4KFFpLsL14yPu31RCd7OdxCfeFMKP8\/LVPmbRLWM+PysEkkZZoeJ4PPseW6bbuZTs59buwUHEQWENh6vnQAM67OpwIjiuwwYABKNQF88kXmZeIfONhAf66vz165wPaMVEGN8zHtE9h\/jMcJPlEavEfxIWoqK1LynIGB8Eybl1F9Id0OeqTx0x+14zxXLCC\/z8QZb+H8QvMDqHwN12MUgAazT7EMR\/MzZRPFf6dw+jiCb5ZrCFwhXnZrADrjM5\/Xq4iDuQjfvt9ijvBxrHBv4n4CTghjmNOCCQb78agSG298IMcjs+0Lcxyay8NY8PeOYpKXbSXrQCU177boauUQDC7afPTyokdKW\/92jcQyB\/PJBvtPwGa7wysfkIxdd\/kG5iNhnzwc+6iq9V6hJoVTIcJ9PuekDJN6cRfi\/4uCf9TWz1K4WZyen8jysfol\/CC5ZSt20IaDDK2mrUPIBwSmO5xqyHf6zi5sxMHW4LLpIwVu9tqAxQpMOZOsB9nyCAX5NfpIhE4ly8tR265u4Zn6QJ0B9G+VuhR81cCWQSW2Q1FjPbwdciXkwAG5Wk2x4WYel8rLdw8Iqb1chpr4lO1ATWobQcbYJcwDBVDCAHH2fBoGpgd+6Qk6SGK2lqsojmKcqU0gHM9FD44kE3h3qNIVJJmIAt2OrEzX4iUpUvoxiuQeomnFp1IdL4GBPeiwxOvuR9gi4q55gv9fkc3FNC5h+LeiZJJidBHKUB9wHSxZfybTKQrLWmLEk+YI76zIPibvxr\/OBUws6NnTz3cINgYx+sgoOioxpTskfTOcBwLmWvoUj1XpGavW4+Y94IK8s4luyS13f70tkiDSlze1\/U4l6oh7Aiq6FEbnXXmeWoAkNLF3vfEF7fuVmeY\/veRsMcS4jAR9T39Q6nm5EPLOasxHECWhhuOaqUTUC9gc05gVfi9u98lQqL2lsGAmRzRFJw+CDLRbxhmFZkZGjlg4SkU7jPMyJ6mRoxoYSjFsasi0n+ardjC4KkLQANIKW3KOcww0cW\/oXGWH+ZilB58QhC+aWgPo5x1fRXBezTebUIaiYUyAL1KNNk+jxgCP3lxAMnM011Pvlv+gpkv6mIIwqzZVx5UISwqpAf6w0\/t\/0pFW9RoMoIHwKy6t7W5INb0fz3qtj8qUYkIlPANm\/x4uffbOnTBgP50OJ5LoqGPqBlf7vXCYrQFRjxshgVGT6tfDMpQDZsNoHn61b9Z7UsdvZJgVjDD8p5Rsk9+axLZNEEc6KycNRfXfgifgo0pTFcs5DJo+1dXnVrZtZIPZJaFI3TAATrQAH9YqErFShsUVF\/Cp10lXbjsOUDXBW+7viA6KnXD5zMkiLfzOYotPp+bhncR24CsTgO4N\/zchDQqGQlPK8s5iXG0qbARzQ5SaHNdbpeMb3jWCeBuP7mZOvNtWJGQYjYVDuX6bUsPM2IC6Ti\/S8s3yhWbYz+CsAG2T45BbTIM87lQlS9YBxZYKxM5DW1Xpt4EpZMtpvuvUnth6UNJEVKx2ndA\/LO574R3+k2aFpbor6VKdkb3thU744EQb\/5tGydH6vYAvhDzGtsA4uy95KYc8o2gA7vfIVZdhY2WX3byxI9ZYnzeI7h5NVPGDvnF1fmAWPM9seD5o02Sr2KZJxT0fq\/7Nj2fyUjb3Kg8JGDlwRmYH8EqokT\/WKgsf6yoz7XFwqLwpDZTnfPZwJqR3Uf4qJrwVPxbzrSPydylu3jgW8SPmIVryhX+leyzQ4Qo0oXKZQNDFbiByQcSngiIrd3ZwbfAUjWjh7xujS67a\/REIWtXWR0gmzBVY9N4m+Z1t\/4nP3deu+KnC\/m\/6Z+pej9WAwzxlB8S2QRedn+FpkW6ywZfSSovG+2mKT1tKiRcXf7ey7DdiiQesylZmq5jtVKyHP1EukBKtKa7YMPWh\/ZEObiPG0PZ0Adi2oGkypKyP4IyUblTwOQvh7VY9mBJoTeK6yO+9ctPANWHUp3gCvaPkpFmxnsVfS6ZK5kN7rvFbUYIhQuwrThcJKl\/WBatk5JUdIYFqQ5IbQWyFSuAea2PymfIuiORmQuUlUQj91VVfmcmlzkOkfj\/4u6wg2T41K9jPncTkrqHqfPvec+gw2rZbhv6JD2fHgXdcUEtetmnYQ6z9hWdkKsBb3B3lfJ5YYAa4MGwwoFj17YNFbtFq+jhE1m2N6bfVnDcSV+u3gGuwI5oQxdBTm+ErEXN4VjArBmET1LSPjom4Zf8ot30ckyBiDcpkaCR77B9xMnZTTU0F5UAY2dU9yJunI71a7EtOAYoynj\/74ZVxJvMpdnLTj6YBaEaQ\/9OCqlaqollwsm1rnsuOwNGTEPW8hkk84K\/nWUqyFbSQLqVpOrOa1Ns3fSNBTfw6xqvYWwP84waiHmAUUeSYZUs\/jrUN+JplcH8iAmFDleidTNXAjfrT7j+SscO0ReKQTn5Wu1CIl9EWstCT1UIkr7S6u088AzIJJp8dWKZ28JeLoar+FOlxoqg35IQ7B9scrI04\/NlHbQktsRpNEhX\/0N0hJN66GK6EMcKAOHQwhzUaXCQElLHGWWkWwOjg5wAYXwyol9lZwE\/V7lY4hJX\/HZz+Mu\/QMrqsS4D4vk4882ZLpk5hP7ikv\/Cd\/okHfSY3wF1KOQRlYcKGttDq4mpIzbmN82Jb3dqMuYB+JrUCabzUqM0BWWhA\/J5HgAZqtIpDhbxnQY79zQWOfd1qZqyCL6RKnqb\/NJEIescpfW\/Lmf\/PCWDlC4dATR9c2uGt60\/6vu8zEkSk85IaDiZRnAaghTgmfWCqmaZnJtWNfaVh2e6P4U5zM5A152QZoJJlYWju8wN3aApf2iYPYumShMeIPwf4oopM16eKeYEhy77jbx7Yv0vpHBJkrXhBDemMw0VzH4z6Lq+sGVy1BJPGRlqzi\/coDLUbJ8vE36FbuJR4Dh7bBQBaeFJtaTmG0TjUf1GBiyqwrgpiXFwf5yESNarQKBvTCMuIB\/tYxkhfJ6dywpJW3WC+PfCi0mkjB3JVxG7ZkLEsQtsrjrZyWa6Bfu6mL8MANrVH9hL8K\/\/IINI0IF4fCh8s6WkqV1RwoRowRH0xBaCV1PXPsKQLOJRuzo41yVoS0cAUwIVjTT1ETaGL7nFR9qIx+XcOyLQcKaEwJPNUbmuBNouJuYOnEeYXteAw1Z7o9iO+cnTblxarjXpZW8NzczBriq7e0qhlaOXJZH+3p6jbAWFXnxArEzYr5Rg\/OvIX2nTugcT3CB3v6iBBc34jz76tI8\/24ncmOlTWXO9bUA2HZL3UWzGoLPz7s1yh78ESnzErqQz9WghFYh1ff\/TMhiEX5P+in6FLMRt4k++3kuyzdR8a289VGC4IGdScV4Pr1bw3doOT9bKSYXEdddJ\/KtW+ZM0567u9jk25kkKdWHB5GLdfSIy6t+JrsW6wmfA9Sr06jc6Wa6dUYoJ43u4DpXwK4Kfkq0fQ75V+YxVaifojSU8ndAeOr5\/9mUhcndXj8malEmBJu5so8Gch4GOJwfExG5J1kmRoHHH1ai0Bx5gEvK0YvH9PRd2dR448e2WW8hHgUEIXtwiIklcCDk57Du4VbV9g+v69B+jJabPGtWRLWBIG\/gOvAsS0fcz9TnGxxg+NilKjOx5pVSnZYf4kGZcUVeXgSXoZVCfmstmo\/uoK\/uW8r\/QaF4deRmiUN5Y7D3YFarAyR9wgJntDRDEvehDtlyim4fsXdmi2Z7uH9C0YYsy8k7tituPeu22N033xM9vApJRVh8QfNK6DCbZCoBLVAFpyHVp+4QCrgVLJGKH8A1tnMA8eFJsEty9TYmPJuHFFxNxpV\/qj1so6FexwcHLxj4h9su6eKFLQ2xDexDvA79gHH2n9UzkYDs98XYTsQmk3hOV26MjPjLJjJgCaSaGB93kJsO8rn8aVoydRAW6EnbAp0R\/0dMU9Bks0EpJqYpFcl4z+hFTEXuN2eJXFMAayPs2h3yO972q5s4MWnUXGWpWHKhEp4izcZH5QjvlduIEOq0ozt3+Nd1u\/MWfpWjEoZg46c4GIgs2DRlQEYu8J696Ip8EwFieNnr3UibbVs\/JtriHo+ZQNY1ieQnclgOvgmO7EUgYiW6+pDzRl3lup67FUk7IUhNj9GcPEKGRCMdFu0rIvV+zwC08vPAu7ANgOWobE83bRfNA2uyUWmirNz7Wb1FStvofMunDe7l1caTAwzWOy5uEIZKLrvs6mGMjWmSvtMUiA8pICb7mQtKdooPiCpsiwVSSYCpIlIv923LOUCmt0lpHKDRrDeZQS4pK1pFYWHQ1c6wyxfzJFkzkxFunUYmg57d1IU5GFHFsNKdWtGviI5ROqCpcbALi7n3nZcmjCL5YZzxb4BaX2JUq\/qMYXAvcQqBKSc45\/LEiaxkDAjgJyFuvXQZgQUGgLC+5Ebr3YuEM21kyy5U99acg98hTzMTRv1KXQNHt4LaxQx\/d9aN7sxqGr2ujgA\/tNzJGkO9HWdq+RVpoXWpb2fyDewxcZpzqzvC+HCfCHTMPugZTA0CKvHiMjYPGw++ZNHJz7xBznP7s6qnYvfIb9lUICYnRS5RylAts1DAO8ovfbdr+xU\/1IaElQL5ym+f6WKi99FPSO7fba\/d8F9sjFFmuh\/V6jE55q46FxbwGnjFSUxW0KMPjPrBXPVTi8GnMDVsM3IzsnXcP2EQtr2EyOku2Qsj8YrP\/GvpMBKGtgInIHhaxLW7ZOP2z18A85d9e4gR2339UzWZDlnNSOi+gANgLSxuLuwn8OMeuh7xN0bC9HU96RDt5c3PUWLZvnMWsAB4hnAnSOuJOZKYkQJn4KVtX0M\/v2HF3cefwPspNckJg04jEDNgFZ7lO\/AtPGUnwufYEg\/z7WRU0JPDDhivXpWcm5lXLSPHEO2R\/sZz\/LdBCpF8cR0rSsow02cLovWVhLOU8h9rDoUz5eCiSEcH9\/0HqtaKJregltSD235jSpYuEPc4gVH\/dPsiLsYKQEIixgwkaFmrG2yi1HFUhkbbGsND1AhmUi0NoHTdsvRiDkL62B6fiUYFCEifv06mazylRXRF0rxsY8oen17KO6XNASuDQk+5uDRT4qzOj7wTMW1ybpwcm4UFZIuj0u8dm1ey0aeizS31JgkPipbROh4dhGeklhxMyR+utJRPQYZg9z9q0pcvlVNz0r2lz\/PQYF4QmPPjenLNaQogB+J8Z0k7mXOqi37q9ndfyZRvFSjjvzC00is8MjAq5wDPOD6hJd0wrIcLG8eQVoO26Wp1bucmEwoG6CqojfPtQMD7v\/gU2Cn\/H2D8Amp98Nw\/Kb6+Gp6V5vU+QXrf9SiuYZpXrb0nT8Br2ABbFxLocRWRlYGaRDG+CsP6kZumpmz70cFXDhT23jLXlhrEqUUvYCT1eXWe9Zou0+Eo7RSzN2HIqbLE5ktUumrhTDoQUiEJkiNCOZiyuJMlFq2hVyUWr71\/RPfj\/xAJgQcCQYx2gPybr1NCYf7Zk6TbLqoV3dqVMVBP32NeA9epexG29XvwS1\/QfIXQl8AeTkcdE9oCYzKZ0JI+4Na0Jg6OkImOUe8EfBeHjGDcEfbnKs43NGB3ijQrpTwXvLcgJi48c7ZPW1h6JtIAJSG\/a6HKXqpwOASBHiMchUwIQtx3KSs\/YMdxAaEL0\/E6sbTz98R4Pe663PrmrfnoANe5MvWYMWlTQaZeVh0+VZGnCsok+HYFNtVZzNoJZp+Ae50qYAskSp2jCRtWtjpgdzOwgHbgLPcTI1cjTsbyzGQrGjnMpmA3\/Uhi4V7uWjh3m+gMrvylw6gJOD5JMIH3ogCmdzl5McGXJKxRH1P+\/V\/gLB+qt6fnDCMItUoB+kUW1T+z86R8aYj+3LGxtGdGQI14Xomqlgj5mWcIe7vC\/XIzK\/07Yj\/oNSnMjczzM5DPfG7LCZPjKq5udgvgRSkwzHjwmE5RqC3tC9TvAFxGs8RXmk7B4mbbsoW8wDMn93IK6qfiy2Xp6jts9POO8Px\/AoY5qZmcXihRgtdPx94A5oLdCfD5Nn0DoVqo2UWCsQLamtytycyqS9+HwAWHWUypNq3fIpCcSUScJOlIrEehFkVulZF3b+gRzb2Rr+8hiA+oP3feupf0fqoJ14vaMGVAL4bkhvn6+vpnND0VpjczodWrySfxuEmnJuTbmWzdImqeo0Dv8IHrRfDRe1efZRiDNF16G7nacYNCGUR+d1mc7WKmHaN8L6dhDyk8jd0xSyzniYuwkQsXe+xeyTQLjYz76d7kXl28VwVF4\/decePlRjfughVc88ClZhb8PG430KkETt9Zes9pyO\/a35AZ33KI28qawD7l7voNiyVxNhBo5XM8ZD+9xjrqEH8F2fP\/Umuz4MwavTc83dKS9vD2IDZAAOyZ18Nm0wpT7zef08Jn9PU7h34zz2P1aFgyeehtSbNB+ff0KSwLOQD+mDNDe9pOysmE3tBRddYwZ52jivLkrfmkL8grQ70bDi7jX\/ecgeQz4y5pD6dUlN6YFrojtTM\/bqD7jFslcdiX+QH2caRg5bW9QfUk5BdBhBzSR7OZblLD5ErhRsDNwxxxgFiDNsQ1saRi8nXwXNTezcAZ\/9e3WdYxa00wgcphm1kpn2YeUSshh9Uuw3mSNYntnsCIDiWHw0NwMQ40odZPfHA\/toebUJTB99hKrLe70kB39qP\/X\/vrlQWGaAwZg+WY\/EdC7TwoG24qzEn5gcVXHvqalxGSntj6U8Smdz7ycagA1twlRP4zfVk3DU0ULhj9U3zMCIaj3IUfMfQwd26ZKs00AyauB4MdoVlJJXBpc+fv9uvRb424LaZ9VFlkLyJ\/edQcDS+MEoiOqGnRm6M2yRThbpku3MRa\/G9MNU+BhV3vbtsTIN7KzeKv5z7BaJkITBoXGF\/lLW2qS2AGK9vnUTG1cEKHrxbRZpmQ+omJWadCNG1upVJCo6Uv9p7navubXsMl2M0smhTtdd+\/Pfhgws38CZ+D4\/x0GYfxRMfPITz6ZNUgQFac8XTCV\/PUwxb94NLsTIKj7wisMekLTeBpwRx7qfaOGxbVLQqmv347oRj3\/vD2Huj4K\/xMYqZkSeem0cfamlxUxYW\/mlKT+cQjm42xxHqhPp6vlrx9QIrlFl+3G5C0ndOSM2R4Bx13jFJRYm2Z649vhpRwECWVc5gdOt7UegW+2d7rWpQ8CE5tVfT8lq6GXTs58hORIhOl2nubYutwEDZw2pRi73uZFB4LgO9E8qp8ckXLGAun7hPpraMClvKKBgsk6UhAltD3rMQ2qhDGpojZlD\/P67EIxJOOXvo2A==","iv":"cd1e41d7b88e430c714e7173b2a8e8a5","s":"f7e67bb6ed17c956"}