Consumers shift from luxury products to experiences. How to reach them?
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"f151d9092c046d7de0d6aeda005e92a5","s":"1348ef0e8f4502e0"}
Kim Lawton is founder/CEO of Enthuse Marketing Group