Consumers shift from luxury products to experiences. How to reach them?
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"e5b48401930ef959072d2a9df1e10e6d","s":"f0d7a43900f30227"}
Kim Lawton is founder/CEO of Enthuse Marketing Group