Consumers shift from luxury products to experiences. How to reach them?
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"2f5f9522146e2c24b7292f7bdf1cb085","s":"9a2956f50c43faee"}
Kim Lawton is founder/CEO of Enthuse Marketing Group