Consumers shift from luxury products to experiences. How to reach them?
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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\/3T2Xt+aIMvnZ3wyQzANEWzzoLZgCVTwBqAO3W6\/2aw+3DTZyiAitSs3JAGZnnqkZrDVtLndDFvTXkZopHcsTdtIDT2SoFdQ\/pXmDLAi8l\/CLXaBLW4QjhSFKWLzdkedYwAebt1f7IHS7wOq\/YbW4zfzJuxwKIaZ6msxSqqt6dntCOfKdXnPXe5Wf02CEOSOHMoE5AtpanUHawOP\/xoMjlOZQ7810Ys2cdSfDjecElFtFJVv17kyhhoNyRrbvdl+m05ziOOaKqVbPtMbv9rzgtzgGISV+jwuGIx5qpHjiSunMvABv3klyOIlcBTOJSINq6+r7ns16rnSbAorCLTsaAlxRJ+SvJiNaD8a4NxByNCf\/oXv5Wexowt3YgUM+QaIzapRvHg\/6jWlFnKOVUKs5INL6mqBILNrkMwO3\/nXTRXgXPP7OJ0Y6jc\/yLQwwzipLBRbyXk+LCVJjZgjpScABh+KeRqIrmiLlMIoHoJwh6H46lKfTgbSL6tiLRSm+\/eXVWD19f6nG28FNpH9IJLvSoUNAfAkygPvc9BvmUDLQKEqXorVXYq0f+2Zs1PXtUzrwEzWmOnxCvq2RgP1qFnhQ68Cg+GiMYTyDurcPv2dT4P5OZKaDyxjUfAGyLlvn40BIrEMKRQLpdbKNBPsWSqYNvhIcfXGjha8Tt6hNJrjkBaHVOAic+pcHTum6XE1pfWSP41gPEFbcvNPH0+4B1YwipRNJ6ts779+ZC0VHiDKHhcYeQiGtVE0LvvwIxjNo+6ZUzj1+D18JcigOQTnc7nsvY0VWKBPQiqxqTcgBxJ4RAc428rr5ShdgtsMJfL1ZcftP6q0K9ZlJhNFdE04I2w5+G5cSE+TKky95CBg3\/N8V5GENJ8z+r5EV6mcXh14f4FbFuzN9kvnK+gHgOse1PP+lXCkN2H5Mi3J3gbcRgRCX6hV9yqjtxlh9j1hSg6U2hDnMHqzf1Drfzbn3SzsRbOZaYiQiewcfvRo9BQe3vIlHKEIDd1YbxDpI6\/fPu7MUP99AQN5Ny0jiWGebu5BQDEfreipRec7kUUgP4o6o89e0xAoSu5SlIfMf6RLx48oPE2sNFNIMVzKq3DOHBIxMZfopFtmnoTwif+HdXYWB0d6BY1LQiX1CpPVh1ILSejZsra2SNHOuoH30WzrzEu+GXOAPv8uYah8rPTlMtM6hEg4jLunJHt5YkfS08PvqMejVEHG+CCZw8cIQYHbKLFbnjR8LN63skgF3OJ91ughTFRJFsfzoInFfWj2bwkNFuScIwFbgUhclfdDGJFpeeLB8bunT1Mbeo1CoqS3awbSxpD\/VOIikbblgdbd8ER65YGy8oS9C04WlOMsbzsA+H68Jvy03ZmsU7mAbSf2RqwcBLQWOfvnuQ7iIDj1XIkHO\/2ivcL+7uUnvrp+q0Gc\/sSqb1dL7TeWsj8tDZfwEEtFQd9XxLJbA3F+fn4\/UaEAdUohFz6IMGVOemtZjYQ0ISdT517wnReUkjZ3TVCAGpbxL4IreTZDr9h0IIOpdcPCp9uIRqNxpDH1YZt57x+whqWSSWcK\/LAlbyA\/3wSDsjfHoiTi4eocp45LB++dN8leWJqgOw3ItawbKopKBSamwxiwLF9LTUromQqZvCoVuAuQYLTbePTEWjn1NIvC8MsLRL30G8vwnphILu1UXOo7GheKQyme+n0sWLieqIYsovU\/Rk7FpY715ELLgkpDuOIGwdshwYjFEwkoVJEovkgZHM4rdiVTkNnfjYUYI1QfiBokb1sVF9ADvppccAqBoLLlYXDpzTh6NhjkLGN7YO5fOc35fLX5xTCHL9DGSroJ68UdHrwDFozCHN26tvnysI+vgztxJygAfGPp73R8Te12mBDfQBsZSt8Z\/T73FR1+OwUmcIOPdesZpUuOxwQw1XH8yELkl7GZUKEDpADf\/5COb1K\/s8WKL\/mZnPdoWStup0I5pCj3wCvqcsbDXwMjsg6K\/yrBmxbTOSRC5dRF\/9Bnxmg2\/BDHnnScstAKloUbi0ApJSGMqd2eqmClHvUg6ixdNLBFGxCHPoE29TM11leoYl3D8HrLdt65fvksOSeD+MtA46b\/BAl\/pZWwXKsP7gzd\/STiPfbyYcxFN6Fy3jpVBnWjb+pxs7oJTXLuEyNKfrjjVm2ftP3vgrCRTfdM+vwfJVpNz36NTskurHl\/lV11OxiM8+Xamh7obQpa24TH0qEjE7MnRUG2ScaFmIVRygdzL2CxT4Lc6m7fxsl18Veq7785m4WBM+J8UDxjBFGnFee9NNH+pc\/CZn9YL96qfaQSscXPyUMbnkHV5YipOVf3MmP3WBiTxZG5Au6T36atRqjcfYWiMmRmbvXooVxV9CESPS1Le7UGOwEFlSUj2ATMZfI7d6uengT7m3VbE9iLV76rl6rXooNBsXvgrluJ+kPYp+vT9zub\/J1JUJEx1bW9HoMrEX1AVCkD2c96e990GOn0breA13EVvae4oDjK90T+RKhs3YMihFNe7BSYi7h7dKQ5KDKP8Z+nD9RT9wEfZLhrRMjh49J2FUadXG5NHrHdFujBwNADIZ31Dspe8qsV1PiwL8hl\/017VeTJP9UYBI8ObzztGvJVpyo\/PcmvJ0Y\/iQ5De4efW8wS\/lmPQFgcZh8u3qecuVpAiquwn0GpEOr9yt9wHEHT2+wIYc8uY0qlwNbplxU7Y6S8UNtE+vW5w8\/noETfS3sPhwxlt\/FCUcWBAfLU+M75SzBQwsjHORIB98s3G\/ATGEtqvqTq46kSq5+ybIPzJ8HOx5UibKDQOMqLH5BJt2ws1OVE3yzR5xnCiN4HyrrfEYdZiAnfg6\/zzWKPsCeU8qurrAjPzMpujFkc48nYzd4SwF4BGBxls+HFsc+GnLlLbCS3nJ6IptjZl0eRQtl++QKc61fMP+LVXj7Daqh4OjYrqnECen+63q7EQIO\/RKTt3PN\/rmgrJNJ\/OvD4mYX9AimEpsQ5LtgBoiO5KWx3hcbdm7F+jfP54kngKaG8Of52atsbgXQ9DeI\/YKdDcnH4WUOLAqe1hzVeNSr3Rn9vOnZcM3LqurkGRL07YXsJ7ctUAqFcqs+dYi+kG9BQEzKXfg4V+TeUFZ1MGsNTcESbJw2T2R\/aaW4boqj8pSeGecm8CfBh5ruAGeQKDvqxIS+9ps9yWJfa2fOKUvit2VTpI3jfuFXR\/gM+jI3M945eBmKCOAX4MPl0PsBJRlbLgPDbSIpzxyg8w05Py59cScduqDhLXCeYl8IV9eobyc06EYA7nAN9zlBae\/kHelNParHCCn78vnAen3vJ2jwcdZf4QLZL0UbIpjcZz+SCaVdjJOP0715M3ApShkK8DmDKjJRQFDhYb62gyJs6Go3AiA6SL+WpxkszxLbbsDpb5D50HkiBgcWqgdTIG8lrPw6VOOx3NoSPBVf3cc1WQkkL8gBKSpWiMBtxhWNpHjMt1fa6T1sU6v1uYMudypQJlRB2vHulOx4Q2kkE58xnMAD49VlwkrohYW2sR30vKgPmbiY1tuMg89iemceEX2LPLMO+7mqGULiinbM91i7rTwFrfBoET2T25+fVEG+1zIpQihbU9wzcioPJR55QeSfFk+j4tP8YPxXmdUAkswO6E7iEhl\/OPdGAMU6kYWFluPAtz47I3ncNqLdFjqbsNjGmqTuVNeVJwCDa3LkfQiAod6FhYViANovrdoBWbNit4XSwLwTszHr1qONBdFye3k7y3OzbMC9bMvzZrfba8CN1uJuSBo3E\/PpFEuQSVYilJWqivKu2llqpLagq2BmOudJTdlL42t6a4AfhHFkB6wbe6IyIrSnrkDV77U2DpSvG8z4isDrBHcd+nKVGx5z\/Ak9E0cEKj\/jXzvcr3d\/hjyFxvIYTisq0JuQnegUDAAUNcFjq97krNmp\/2KDVEsj10nI3CXG9NUxarJo+in05IxTIwmS1Nb9H\/1O9ZqY\/J6G0u13UESPTV782t4rv1OFfZ\/Fn0c0yEDoi4NVkvEZHDpdEX7c7verzcaZVytnL3BmmyU6+LVyaCYQTwPq+FktBKQ02Syl\/Sd1kiEp2lcOAeGnem2K6lunGCsr5LX1InikZpgEqCGJlss8myFUx9+cu3PGaWgL4TKcX5CVG0Oc6oAVSYO+rOf1EEn6\/VuVYTXJyQaqVWi4S3ce794tm6e7myfAYmMw1oGscQX\/Ga0dJntCmBn\/23uSBMJmtiDo9ltYtz5Du+iFj5EHko3LAZ\/6MKXVScY3I\/gWgV1j4CVqf0+2zl3tpGMOozlqFHm1AFB8wxKldUBl1QtYQgzpNRNsF7rH2nmSMdxNAFhD9HmrK\/Qgpp7+VerJgoKaj+N12tfYSyn8atzdmRJd7\/NjW3dWGJSOZEKbx4eL4L6AZXuAO3ERqZBo0CWQrUWbyBIxwl\/DwAjonHUIj6sWJF3eUmFkApc7oFc+KGrshVJMzfu7qTZePzWZlBcqyWUzuB6ufCMIFPziU1N0YoUUxPBuWAxXyiOZHraYR3uhGip2vNUFqRBj6N0KQB41Xe5RMQTHiYHoV+afRM7c4GxMKRtSfYtXZVl1sQDF8+UNz+1Td8Sihw5oOu8PUT\/XsDBS1sOzJwF\/25LuYajOVsMM28+UAYvQBpsrb0IrYr0e9VnD143XAAQU+yrywQriKiAB3cQu8oGMQOdEXxTsetWkCu1arJk28B6SQ4ZBJkXj+17rIdynJAGAAXmewpSiuQRn9SRtUQTklmuihdqM8kritz96o9hlbJwxX9I\/5VovooIQ6gS2YwWMgkKMOxkz42AmlNCcU595LLHRaJAxL8Hf20Va6mqwteRh7uG+xiBgwMq8Uuj83fMj5z9t4o87d3lx8cQ7YxOcmyxCMT+g8\/iI0T2XjvzHEgCReVOGgpznS7k8pieSUgUpZ\/4Y6agn\/PYuXw\/cbITTJznFbXuk5CVeK7ihAcuS8tc86V451r+33glF137y9YBgaQfXXXwG+dDX0Ib3kXRoErwyf06mAYMTxj1y7NKmXfn23lVjMOVYdmEJGv\/EuNjDE9oJc\/g76i2YSizfUDJjfhbOTRC79c5fAg=","iv":"fa53f6cbde4ca97c4fc97b19fbb9b419","s":"def365da8069c594"}