Consumers shift from luxury products to experiences. How to reach them?
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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\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Kim Lawton is founder/CEO of Enthuse Marketing Group