Consumers shift from luxury products to experiences. How to reach them?
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"51c460d25aab83199df8d3645b887a13","s":"31567c20cf20813c"}