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Consumers shift from luxury products to experiences. How to reach them?
Posted By
a Luxury Daily columnist
On
May 8, 2019 @ 2:00 am
In Columns,Featured,Industry sectors,Marketing,Opinion,Retail |
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Kim Lawton is founder/CEO of Enthuse Marketing Group
By
Kim Lawton
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","iv":"e0c9abaf80cd81b51da66624de03bcb8","s":"511f76b788a1c556"}