Consumers shift from luxury products to experiences. How to reach them?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"007a586ada6ce14b239b7ab72010c7d9","s":"c1b8654625a0f4bc"}