Consumers shift from luxury products to experiences. How to reach them?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"0d0997b6deeb7038167d5fb2b9729e17","s":"700ac1700e769bf6"}