Consumers shift from luxury products to experiences. How to reach them?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"6a39ca721438b1a4f63946e5c98177cb","s":"78a3b145b6616e65"}
Kim Lawton is founder/CEO of Enthuse Marketing Group