Consumers shift from luxury products to experiences. How to reach them?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"c50023038af888c9f2ebf1486172c724","s":"6ecaf8a9ee4e05b5"}
Kim Lawton is founder/CEO of Enthuse Marketing Group