Consumers shift from luxury products to experiences. How to reach them?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"e20aed6d80e393c30ccdd0806c1121d8","s":"c09c4357935fe1b6"}
Kim Lawton is founder/CEO of Enthuse Marketing Group