Consumers shift from luxury products to experiences. How to reach them?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"0bb7cca2be75929bed605440a35c6a2b","s":"5f4eaccae7f44520"}
Kim Lawton is founder/CEO of Enthuse Marketing Group