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Consumers shift from luxury products to experiences. How to reach them?
Posted By
a Luxury Daily columnist
On
May 8, 2019 @ 2:00 am
In Columns,Featured,Industry sectors,Marketing,Opinion,Retail |
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Kim Lawton is founder/CEO of Enthuse Marketing Group
By
Kim Lawton
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","iv":"225509818947bda043ab55f4a49023a4","s":"b4ec8e2faa733e1f"}