Consumers shift from luxury products to experiences. How to reach them?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"167a8a4931d5d80187a82873c8070c69","s":"9a6912209c4fde15"}
Kim Lawton is founder/CEO of Enthuse Marketing Group