Consumers shift from luxury products to experiences. How to reach them?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"dd9d5879d0ce0b410982752e00bf38e2","s":"95626e2045eccf70"}
Kim Lawton is founder/CEO of Enthuse Marketing Group