Consumers shift from luxury products to experiences. How to reach them?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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3KeCqMBda2T+w4OQtSi35DuUyPgja\/MlV5Nmht3iTO1PIQC+Hv+xMro0G9HNPg5SA\/Im8Dg63Jn7xCZnyH8NMURuvY3Ie9ijqbGd8fE2B82ZhUXxUuVYUL\/TD7D5SfaP9sWs6\/a90egbfH7DSPKDId42V2AjINpp3Ep35GfheSshDuRbLkLDJpsbkdI3OKzXhLTjQ5ui3hImsDhv5FnWsWO\/yQnPvjN+JfWvLvLj2QcUXSfoYFhQNjz9OaGgP2G5gYRU1qZIaAQF+7XUSJ0OV9BphVPF71RWKU4bLTwjJtBpQY\/1D7SYLMByBlhnSsRMDJrRJMEFxO43FQpxKtfhqR2uWJ2b7GcvoUuqRozKqALqXlKKtmXicZdozYp6RJgxQz8KiQwlnAuQZrHvRxOaZgBuvH1QlH7qt99poyurDeNMUamse1criQhODTAJWPuD7Si5FrvxfH9JAw2eRK4IaubwifXo23ozbaN4XGYvKMkJCb7TkEHvAuphJuil7tUnHHTYc3U8VPkXVU3v6+rlxblfwj1NH6mfJQJ+4s1K4rWsrDdy13UDOOvX7ZeQoBAvOanoxsFOppqQ7nBeEtVMCnrQoGwPSh0n5iJ8joecWVyox3BFrntcixx5r1Nut1U4IBps+B+bjIy40ohKqzZEtUXKgk5EZaCsrWiM4oixldyFsocg2RjlpKgmZv7wyZqiPckrrJ8P6dr\/Rt0+46jQ98UOLIUUrCgSXGQt5TbN24gvIFwiRHXj4sFyynkY3IVPNmrDIgWDrnH9VH+QzuiMk7Dva11VSJmfRTOq3HmWYpOro7biAPvwm9\/PBQAezK3dcNESSw7HcCdgXbD4bhggPYRVeBsB7JG2a6UyUitTrfsg2a0ZldzSOJWkOswL3JlOvvPjteHuS0w+uz7ghLesaF\/fGxki29QSV4N2+aDFou4cGwlTtqw3xnUKa55fl3XWpLTT65WO2C8CGrBdUC8rnkT9MgJaxq8UiRACzqWdAs2aUkzI1luuNPox9IYMTGIaKJNHyxAJpQMXZej8iCkOX8xaQFd5fGeSZ8pF3XdhUnCXRuze1egDDzQn\/aU8PRGfERNm5X7frve71uJErFwDz1jljpWC\/jNvLjfNG5LHM7x7RSqNLA41Z6XFL8a8Y4UQ+jTqm60OoOjrgQiuqwl63VxT0JF9hyoXCNd5BmOFMqHd\/Gzc8RJ\/sUV+UoHdraXysRTtSRgfKetQSiQbBtggQQ29iT+Zj8VRiBfcU7fQ3oHmgsOccQdAPxC1sMFFRTPQc0afmEaOqT8xf1EX4sHN0LXDC6V6lbLX8VkT5uvZrhLRwAIKTdNJkDaCNzz8oK3EZ43lbTH6m+CpT2lFh4PqfRoO5w0TDE6b1zop7oZ4pLzkGFtUFKE0Wad7NG\/r7soq5TLgARnxepWcPhlmfqSDRv3uPRMEDkcFCfRIH6D\/GkdlFUb4MZBvj7KXjgnDqzodLgMLFcaDdSfUTNR3Lf6QcsE5wMA1oPLE4tUWQuGUhYnH\/+FAz0iszByXazdTzvxUOhFlUFdMioxNeWo0e9ZUrNKbYaGfHNVpRM8b0mfC1GPGL8T9ruI1aMgpCC6NMXxUKjEIbYqUkhL712DZsdy7xOidL5\/1Im8KZH\/3eMyUFbJ4Zytom4CG\/NM82yWLIzUnzi2MYw8JE1vhnb5stHYAlWiwk\/BJzZP0pN3LbrUzAIzQeFqGgIaW8sJAYuRLxW\/IWOBNb9RYMBsahkO8ef5KQdtOaz6EPgdy0RHr6rZzDTxigHljZmKbc6NQ1xkXWergj88Al2LEua7QCgYJQle4iAzUC5bBGhRdaURyIEtTdOoDi1yFKE\/Ry6ZZfK7UHVf91Ov6a9PtimwnZvLz8fTCYqp0z8HT\/wInbgIWBx1YPsS5gE5UoZSRkj9be1eV1sGICAX2NSvrGlottCpbekv6z3fOxA9D\/80sT6d+n0NruB\/SCcwOhGSj+ojDU6xSRGOVUeKBwMqpIxbA2kmxMI+DMSCTg\/5QsxS+NRlrgr2gTaDYHPEllhd6vcQyxEjGCJ7fWidhudVNyU4sBdtLqd5VOpTGtLEYOYeAaky5uUaVC\/a0uMdhfI7Qlm4YlU+Ir\/cEC\/hZVMkultIOdgw8dZ8Ix10SfmFSgIQ3Ypzt03RLeWGH9O2xeog5QNogOVciIUmqMP12UlEbkl0jpXwsIVwH\/rzdHc3L\/WK0nf8lTJgLKeq55tL\/zc0A2SdzXVfrO8lLWWDj\/Tz7WmSqgSNFo4G6udp0ODmOQk1slz4GMCCGnfYFddwpKDgagjNuQWiCMEuKlS8cbxRfuWgKNYQ2hUV0Uxd76UYZHKNtxkA+jJy850rxbVd7BimnHvqfxMh4kDGduvolqFWnC+xU3\/\/DsSoL7gsUibgiAk2C\/6Tp37uYh2N8wEMR7GikE\/\/xojfrO9Uvw+4NvgCdAxwipWnh+yEcZqAYr9dWYuViKHDStz+ZK\/JcEhJIJ7eg2ElCde+y5s5L1SEeBqFxQY2Vh8L3UhDKum4MVXmK6dvXAhmSqXs5bfSMWKd62f67vD5KOEBBc67T7H\/s7KhbjV6albRT\/SyrolozcdwFJL1tCEp+JBQ7j0DL\/8xnWZ44j486qzKdSMMg+i8\/6kgo9oq1HlaTiEXcdZr1L9BVVYkKf3nZvp25ajMG+PO63zjVwpdGWIR5kZZWTWigoIXbnNM2UZ4IncpmPcEGjie\/JLf7BJtvc83dKVbtSliyepG9dZ\/uJ4GfgBQtfJugA4mW7ktw\/2ysWar\/BW\/FZ+GmydBfMRnmONuNTFVBfh72UolwWZ3FwOa8HJ8aiMmEL5mmh\/jfUL\/XkmuZkdtaJKe5Ry3RsUJICGTk21VgxQo\/oHp9wxS6j862JDFzqvLNl9cqxgJ6BACNkYkg4cCXAGX8dcuhcjV5FPZez7P+pJdxTxw5JQfnKW06vrwIlIAj7r2Ef3ROjJoum4Cx1sIN\/3tnMmQUJLOk+Ja77wLGHz02uslzOMK12FSeBTf6+4f9mSNvD3MqnRlMKUZ3Q3f1SbnMn2rfNJbEoASU43rDTdNQp2EahDXNurOSZ5fkZ1sAvN7BtAaj8awdpFpK7Kw7NVQM4fNYpkxi1wJ5VCbJbfBqoEx+jCOwEHq8r17IpkAjsd1AIORJKnaZMWlVUBGUWCV1TZ6S+UiE7XCqDxgwNCBgZpSZg9\/KOJ4acT\/fVdTr6BiQiGvmwbeg4mU+alZP+eETQQi2v7iOGXTh7J4ur8mkYrCAzVAOstLD41P0eFXrGDHA21uXUrqgEs6C3VMvEK9\/bZhdc0I3XdB8z7zxLOdOhjbi+CQwNgwzO1AkcetsciOajUNEYq65SaO+agqgDD45b8xiZPdtETT8X3vUQgh1vUYr6+c209zzFdblFY7X6Xo+75ZzM2MEQC4W8sAtOeM\/YI1nJ\/lp6u\/8tVcI+O67gvGq\/yKyMfwCzqyy3Cb1uC9\/j5rPcOxM1aU6S\/XZTIZSGYKyproflYZwO1hQ+8TiLGiAm4BgMXHCntCcXupKpt\/PmZAnRNAZBHFfM4S3yNyPxwgu+\/AAGdmV7wLlddB3xa67F+Ys9S8LP1QntY+YeblVhy2s4DWO9FTDdy6qCqKylRaDiUMZwQx7ryiS+43DIu7j96ej3VGZFOcZxxcDxFvKhH4xaXYeUuvTvXvWOmvvgh94vF1lc6Vczhqdxq2Gue3IZrWSXe8f5cu+pcVbycL9O0aeWTTTT5GnDbrJDLQuUUajuYxeWlGiP8FCfkpQeZfaeLETUJxLzZBEG62NJjZAHUye0IA0ECVFAkX9k0U\/wO6DVI+TwndUoLG4KaxQOECH0w\/C4coOkTULt4T2FhOUuhwzyzl9ny45fMOlV8XJiTDO808xvcWmns55weTGWvGdlWlDVhSlsjDhXyVNRxmVuaZcri4Zikpm4TAGN\/2YOyytEjtRDGQCskVXBhQc+Dt83\/BZcF1QX6GrlsJAv62qS7+2sEMGhCt+Kr8wnPiI7ihY4+JgV+MuaGYy2jV98VRtCioqfhQLXWbz20rlTuaSn8Zbx5oGZMycWPvc0zsF0uzOmeuZg2Coy\/mx1TpcYcDMXMzbS1mmkEmwr+7nRv86JPZ1lYEW66eb+xH1QYdPIICn2EiK7c+y1WJaZlM+FJ0qrvhpV2QO8Ny0VzKRucL786pDsf7XH+I+Wf6e5dkjBl3VK12Aiu23FM+mw5AolUNj6sizISGAQywBTIGBHRNTlGaFS8QRdkV+1Fv86vKs2gmMOiAwuhOsIuJURfTNEKlJBWMf6iPx0LoPZhkxirE\/F8+T\/\/EGY7W8FZ98AvzlVeLi1wQblRld\/Y4SxLylcNEIbeJChhVnUouFzlM9dEl3tPdilugSXhy11BtiSYsR09H3lyZTxw0Ud1TVoQK1BTcVR9FWhAwnwzY0XPCs8OPpPzy7K+SH61GNG\/PGt4yq+h+hACCH2CWvc9YTNiI9mdvPlA+gOT1XOcOkKita6j2UB7D6GmpXYcxOwDbDQf4YsgODipznrImil6E3PYmEE8rSKw6p\/xuMXflHp3bQ+BaQAK\/PGrPoMyznppIrCmfvtUaqnl4PiWQqsElxnb7zsGxUhT+d8+4YZ2sI3EeWUocVslgg2XIYxuB+l0thg7IIy9O7D530bV\/9dAZL6RKzPYFUQJ8xzJVUSlK4wgtXaeZqpYaz3rGpEl9upTwwAIqdTwoHN1yCFsk4ykn6oUxuSjIEp\/jel0GTOxr3iwPbGHCi4s15X3jdh9Vq5fWAbRB0StMnkzi+lAEFLCEJIYbWcQM85SzDxwL6UuB3M+QuPU4MHAmva0W\/fecBwAslE9di9YTs8PhrkyYheOsRgYfbego2g5DXkBTPAZdi9gk55oRkfxaFhnQ+p2T7d5RfSOQR738wrgpWWLQG2GpqHIMT9rvGYWk2iUwCqti95sqw3k2NSi5idPMPgUILsQGIeT\/zTyokkyxX3ykNEAJEczpmMsocPamac3zZcfCWoyAW23POQVjQOaWAC+YOrWgoknQzoCU9Yw9XMWmbLTKkf4WRH8QCPB3yb0Zo=","iv":"6576c9eca1ab419fc0d946b5844e0170","s":"4d52e24ac197fe3d"}
Kim Lawton is founder/CEO of Enthuse Marketing Group