Consumers shift from luxury products to experiences. How to reach them?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"jLPV\/aL8bVWL\/LHRiI+kiI0tH8mL7OgSc+YgNjyoNA1eHeCXX0Ep4QhXb5xh24OUT\/TydDkWJfK1apHv0TVwajsQdPjX5t9LmI20Qeq9l0rJMmQD3tkKCMbYtZiU15VjpdM02QomBQ1x+V7rBM00HivJM6lJzBN5Y2CGGbH\/btLlQwQZb9JnGlnp4Ztsk+z9tdid\/31PQ9xULVyv1QWJyKXKlLvOjzxwQyODOYnZXzkFc21uGngkbphinErpBMs08JPM12mu1VRl7tQOetMD9Pv4QPWJFHXxkTgcBGrP7rIsH7EDz7w5GVu04H46DP0uVDoYLMUYnt4cCN6+E9E0DHBBO8SBpZkBtw8ZLnN60gO81egQpceqEE5FVHvgUut87kq29wu1NG\/l503VI7sOONDnyobSDIpJUnQmwgYAHaaNLpCm14focR1mhSRiT0fmo9M4IKelWYnSzAMMZg3LsxYdVFqAdXmjWAkIF\/I2a\/b0eVSnP\/cjM6v24a2z2w8dlhOnkwdnXfsYWupdIT\/5D9V5BL0KPPXdVu9tC0QsKVObyReR9\/ds8NSJWo7ibi0u3ZzZ2GeuT3GTe99MBV\/Db0mftm8Yesj+0hMb5Klp5aiXo6L54o0HLun4+uPp43PML9cVXihJ6h23P5BJ2YlAjIP\/6M1MX6wUZfgjSyQJfVsFN3UFGRT7DPhIO3Pk9mVCsdbRR55Rdyb\/P28HblQZY2gitDPByiOOhWhIXYxO5Zt5aZFCDQWp2hsJM0U4dHwg47on4r6QC8iwlGZTav\/PraeX+8ZDBCdNLievtZLag79c\/r5xNVtaXia6sVN4x9PVpM3KyMb1M3vOz4Hg96+Ij2O3YyNIolgp8A+kJ4FWonuI07S73u06VZj956WA3HSV7+6mOF5esE6\/f6M7wNlLDTa02IXdvYbXK8PK+YsfwPzcm4gLgawQAegUZOHCeR5P3\/kLiQJajkqVrkjql0hVNRedaP6LtFym4Kt1dxDIrqknQIab8mgzW1GU\/A1oi1tJTo7YGnT5aMVZQBQALjPU7vH99XQl3R4LbsMSMCYNuYValOKs5o14hGtgd+\/USLWiSOt+ogGCKRXtra1Vxhl4Gq2Oce7iHGxIDqPx1EIPcOI1mK7wBWqpwalXgNrpZeLIhkMfHAa5YkGQhx5bIJK1ZtiMh2tg+7a9NoAUrx9im\/WYgyP9G7R1fFWI2lLiwnQbtucxxvzNTzfjU8OBAhSEQFoSbB3gelzofNQCBPC3sCuMSsT88O+KH4\/Z62+KdPUPoIeNyMxxtghm7t7vAw1cwhTWe30KogreacIK0EFs8LQ4z\/mdq7AhaC7ymLL\/jtTA8QRUg0bnng7F\/ZMXXi4aInnyMiOQwUIdGerzBr3gc7c0gj498kP\/nrw0\/po5Ymu\/j4vHyYXILtySXuvb2TGzGnWFlMPaF3C2tA95dVekkXy6xUq1+ojv+VjBQHROu5g8EXJlY06deE0FkmpyoLqW9PKZmyUWHzTgo83CSXw\/hEGnlybGaj\/XTXRd2ZA4HZfoX4eVjxXa1hKFvLkKLzISQZIwgD9WlTaId6BCqRNmkjUUkuGsdS4TC1kG4pikvMIw5iniHsIflxNEXqrc7kUEDbqDHAjigPWTEqTcOyEjOyv\/tVEWQZTnJC+8RJt3EffJB\/T5OzGu\/dnmhIir9vgTX6yel1kwK+0A1Di0Hm+SaSNhR3WlxT5UnWK8zRdMORAARPF+QR04r4+Uy27aBQ\/fQgmm4pNm2xM6fkdcH4ki0o40GtsOcpcu3IcQ0u3lQ8kItwiIjXSgNirfONaOe4UE6IYVf69Dj5bO0g5xcn8yEn\/0r1br5sFjkfKu1Ht72iK17XvRGYIlpHw2ypMWSTfOl3w64JOpK+uR83R2lfa52P9h+S9qXR4OkX6SiGNsg6m21Ajr34gunn+DM6DGrf8nqys4u0SH6h6QnoovzE\/mzSkh\/IJiyxoW4B4CuRuQO4KaCNgxhDs+7O2CbilCDVs8+XeHHbIh7NtzD2xeyBDR\/UAfuMwN6Q9oe7FkYuwqxr6a\/nfPGBNu\/OAXp7+PTRA63CTzcg1Yai3Mp3EUXdqfNAJ78k1rJCmaU+Zu3KlSKd4MTzeNGUQv5VG\/JzBhZUpDPnFcB3wXmAvQOTIm4LqO+GqWcXP4irE90MKDnCB5fq8I4W8vZjb7H\/HtkS+l9xDKKo7h9OjVUZWfiuJUIq\/zWTvFVIIT\/2QCo5dLYOjyksvN5yt2RCEb5FEQeYZ1b7w30mlX3\/UwTIzdCjs6HWMijcShPt449gx6QDHG3qfqxTvXWaZE4olRZQDJsfb+\/bPOkct9lFZdxQi4a9cx7KIxyp+oUMg1oO2XwTrkEDdE29l52FuUs4Xj2IAxqsWt7tclWJ\/wghPnmoyMq175a8mA5gLa4awbGd\/WaRR\/Dn\/PZdxiQJOjHcJoUF9dOhO+fL3JlbqS93LkmrNZFjYPXYxZG6O5fqfenvGPc9irHxsBmBL89ckxSMo7oag69SGWKxIsRaAP\/g1PQ\/I8rdq+fpPdyWkeGpdfSk\/hVdFoBEVqQP24ISVfhUvEUDO3NZQB8l57BoiEI1aivTAzYb6WHzTLr\/vaCd7BvvabwopnoZYKjIuxrUZrnHf6Cy3hDH1+rRlUIgsrgqntZqyE6oDvdVZIuK6TQMQp08\/3Rlu1YDc1Jp0+f+Sapb4pE5kyZ9V0p2sgtgTbS7tbL\/tsM4V6qXexqctH5M8tO+sLXOeRAITBApYs8FXjjFV5lbgBjo45AHuVAju\/6Jqcr\/tjZLwrgOSj4dPKtibbC64G\/ukY3B5VSKmilNzwWecytrhIUtH6oQPgjEWOiAnU4SNjIN5Hf7J2jC2ZBqz9ToSLZFMmG413z026OcR2LCy\/hwWDOWRqL4VwfEcfbXLdiL7iNSrIzm4\/XI8cIDDmX\/rcOHmNysHE2UOVrQvufrDSx7UsEPzpWIXsyPER1rYS3wHCl1ltEuMO9MIlzjPmsr\/NYpnnZW11RL+Dzeyj8ZvPrnbjAhcYbHCd1oKGgFPmZ1stP8egUM3Gqml36C7wmVHY+9qxZ0IxiUtvbjS1tE\/jHmI0kjvEnqOAtdj+eCvqzleG3MQIR5atx8cy1dswlhjx9QvhVZV4mVofygGT8OKaIWo6BZFyNm0uxOrffmbp9N24b90GqrhpFydQIpBfv0yIHa6SADllRMXu519XDfFaU+K9lAbTURqSze6Cp7GEE2fCDJTjt7zh+G9opV8fejMRXJExKAfdebkloqpM1EhV5wVDztCkgo4YHQb9bG+PKFIjbZdkgG\/peQhpFhSdIRheqk2vdqeXasx0UXiOkezZadLYmYFmnOOhSNANRei7nY8hwsiluBQgccdhXYWFm5TA0UtBv2NScsl5FVdOZEQo8XVqPatGsKh0U+mRu+hoPw8SABm6P7ZrF6kXuC3d4ggPLLBFKNF8BbSLF+yUP48BtZxb+qjXhP98afH6yLkXQiZzanXQfkIpupj2hDtUT367uFGuPqii2FF8Vx\/xX4b8v8n9VDWwICdMHt8nj4gmIrpQZDJuxklEGwSaPrNMie8hwJRijeVK+\/S\/qMz6Fo1eBeWBeHHZk03dJ8THnJRSuazMpSZl8kmv6kgiXUm0H\/UHIFN77jmO94ysS4aXt9kRvbcrqUzoqKEozmb18aJ7ncMV13iWKINDbfShq7lZOqq8wSPkBpEJYAUw6nKhJfm\/eGELDWCW1749J1pmhTPPI8ZlFB875mnEtZnZOZ+Vxo6FakpFKMdZZA+Bd4ZH2KGqjtK3sOTv61DLUYF4Vj0M7TljCJU0f5QxWImGH8cTJLsn8z0Y2t6eKBLcMDfpuyfijiI8GBKL9Kq9PEfESbBqZjgh90WqPEJiAdL\/VWnLu9MLyGC+du\/2PCuT8mpQV7vCg5pfNbXXqzOTup7qafWh9SV7t+y591hh+YUtEDwhtNRAsK2MMtAjl\/rEriTzvXvaoCyzqYzn\/14aFOBZ4yF5csyalA\/hMVaW8AUlzeK3eXznq9ywQ1XtXtamphA1R8OASTW9Pv5k3Z2YUl0zb8rqcv71cIr6TCLLcuV9MKQeWl7IgcIARvf6nvrv07f+D6I8kim+23j+3FTxfH1cfPk2Rr3FIzinK9MYmP\/k1uJA6fRsxhSz2joWp00pcrwEHw3jPqUiNsGs3t0NKv1Mth7mbaV453aSKD6E5oBesJYHAQIYH2w+tWqk6kI7Ri7M+gU2UMzJiD57SXgKSmXWvJnMAbOGbLZS\/dFOpqCGvHlRMTjiji2mS\/Tjo1DjWBUkOlvU9l\/UZnhYZOFFLf19JgDc2n1J17B4o3w69DGR+3B\/JpkXmJjdq2HCcho8HrKh0Z0ngPum\/pAk3siBIojMzLLsXEwGHAzq6HyP87X30kSkRZqfmoYfU0GfjBRKl+PvfsU9Oey2tF4Db6jV0hUrX4RNVRpbiBQZqCf581wo\/hobrjECaDOkjdOZ6rBy9t3eySoAIV+xVonQYtCzI6GPKrCB0E3mlU52j1dyIzR\/vD12JZ067nT4jSkyfmwUrJb\/EHj2+2H2c9O5x0rrVuvX6I3Y9GFzmDWbVpMg6yhvXB48b0H0M2rm7p\/f22DGYnC10yYR9Mr6GkL0As1Y7hYquhfKpFfbS2uNinZ6\/Cty9EujGPpez4HMlYvgHjo3eApAHlfH+L\/nae0ohaCDiVinyloVAgJl7+imWH3z9aUkpARAxip0Eni+b3DN+xkMv8ivJBuw9V5fyMI2rltnt3+l4qpF8Jvci3WSJFl7cRv\/SAmu3ZUfBRu6kyKyWUaxn8oiwfhVLJvMgvm8XHOPEnupC+xLbfhvu\/hP+uz6Gnn0H1jboN\/WCjkL9\/X77MjVa45HCeQE5T0gLwDe\/LbkrjQif+PedH1aVm\/V7pjvlnIbwUk9kWqaRyrgxzm\/PPoWGARq7ydpWx6\/CNiCDQPZpqFvtUFXaK1Vq73UkyB+Qhw5JxAwciQbUi5RqnC1QzpWlhx3y\/dz\/\/m5IyIAITOWxSp3ROGTSm0c5U1n0atwLA03aLGFE2m98NYVUqeuiQtEFY3qqgJKDG\/JDpJ+x\/VDO95VRDMKHYhKHVYGIeGOrZz8n5hcNawruqie7v9iPZSyBlreOQBZ\/gk1dbSoSzB89lNWPB6cdIAoVdXq7PRmoLoRdCIMS0XEeu\/ai\/zpZnjm9+TW2gSmrDQ4N9tYtFOOYHwVnDt4JPpVlOvTgsTQB60ifSQB8IGH2PajRE6tl\/qzTdjiSIpnsgknWoFYb5gYQhI6Xn1qXxHAnqb8gFgS5NrJ3fZOqjGyA1gs5Ipg4ch91cEehyum\/47uWmHxDTWRNGQeondW3NOxS25sSFUNaYeXSMvv9zb5brpT02oNuIIujaOVLZaf5Mqf35mVNH1OBSHOX0ic+5GNIVBFrOhOMznmKWm2Nruz6yPC0\/QTfSD+E0U4J8j2DTN\/o1cbP3oBa5uzlyI4pL4VQUlrIRL1zo5OIyAlW8ELHAmUbVL9J48TafYQuMj8OHcD9TE64gC1uvVFyYc05EnYlaCfk8B1nJ7riMydX+7l7elqi\/5u1NuMydGYO1hoQaoXJt9WgLoW9RjQkAYtB\/n5Yz1OVEHJz7iLRQoXwwi0hOjmDPYu1WQERPWzTxAJbxZg0TYOyCNhDxoobd9VNVRSgn2mdLopn0qCi\/YfikBeZC8nYYul1mKbX2QejrlimTTZX1\/TPMvhxuw+jn1UYWY4BhRNcRWYJp6eU6s1VK2E3kHZVPfpJP1FFTyT+1sb3sDUf\/cs3dncRjynbxS6s0+czrI4JDBEOXqJmaUyrr0HY2CoBEpTswWCC4JJ+2s7P1AUAyKJUfJh\/lDCaXQk0Hxcqu0LTMirIFtxwHEmgQbRT+qXMtWVoJLsxmHek1sSKWVRUJlUyhX1KDJ8eWInwDX\/+fbbu66c0K1l74nY69cxKP1rs722+QVnCv6NUBeJPczdBfRR8elFLoPmtuc6ILSdohieks9EFdt4dPgwAo58XuWldqguFYtv1xQMaFXf4g9IsSQnz+zfcAjhlOgjAJ+hw+G2N31aG\/U6joc2n+5tpO4g94M9jqBEqcr8rRub8ZoMShSUviTm9o46xp\/8WPMgKJmnHbM0uWbaM9XHKb8rhNzQ2FO4r3si9TgSHOLPQG9BMmsB4xBmGpPHGJlotZGGhNSryN7qWIOSur5+YDecjGkaJ0DZIwLNgK5+1\/ERHy8IWWTfB6gOKjuhJbcqdll6M627PhIfL4U8qA9wvHdYJTQFB4Hntxd77Eh03gvQqF7cChKsUSY6hOLu5ZHglVLR7Pc6Ltd8CPFHvEn0DuP0bKP+sPXjkwJKf9hX2UrX9L8Y3\/GgLadRyWZIJdaRKKpILqZmGXdFAHIaItZZDuTZYAMveh7M0c2Ys5xrlV0tpueuktfqbUTSAqZlfrd5RG7tlLTbSXlO9KMW4IQd2ItNuG5DYunahr2hz9IZW75SgtT40hLoh0hFJEcECEELF3\/B1EW4\/rYFONRKsBl6LUOWuc+M07+JFCQMOqshGC5nRqhevTuacLDKPsrYq693HvqI+VSXzl2yKq+PAbJgE0zC50e2UJ2ZSh6ckDf+Rdc8sDBkKHOsIpIZv0PgdSdf2O3PHUsCmyYkpcY25VURRqWc680zqym0JBlCqc0YHLmtQCFv\/qwlPEZzpqOyb6N1KC2VJVH8WAC7vngPN8M646t2OorJutT77hwIyjdEAkSoha8Hq4NKXm6Y\/EJvQDV3F8bEiO6qSVW9+EkoCR1tgsSaxXLnLSSTLvjzlj\/1kheml5Pb11p8weTsxr2DU7oBOpbwl+YUjNqNaxL7klWfv07Tgekoy6ZEibEl4WQEfJbKhV9gFMDifHTEfSeYsrk9k0r93mTdy7H1regtIZeXmi2ocBBuKkkTRGG0GkBIh3O\/VtgIMlIcwokYKc0ConCKlBGcmKFLCpmoCJnNlQO5kjyTBs8V33DvE9E2p8SlBTJTEYouTx1SiyywFeTIT+CgTKhJNc9lchrSJ+8M+0qqhzCi23teryODEQQgOuS4JWhfgZF6tRZEF1Oo2MM\/CHbFbrA+MXH2rWBAaI3uC9uw08nDEE5jMU+8p18my\/8F9vedLcQBYGKYdRINklt3P7yQ90y7jJqOqizYzrdiF64qP6swJBvWzYVpjYvSkinK6wy8kSWIk6TzJqgi080awtCvJyftWr3WX4lNcOyODi7eeEpr2mnemG2g98hOZ9flHhKj2zOGUZt4JkblBPu\/wwBlRdb9vNi3Yf2klF5ViikuIPFVQbkPHiIrqIZ3+QB2cZPF1TN2dXKvyDhm5NFKJpGKhiL6jtelJmjJ4mRULgYWTVDuxKEnrl7WwZYMvGtgRsEF5wTrk4NW0ppH0CeL5BOQMPM+hO12ZdOkU\/GaXOQb\/NVeQmMsOhUCxEVHFyT\/ImMgILIB\/kwTZQudw6s2NMTunFJ4V5JcupnK2HfC1fMnbp6ihU+s\/nMNRhSMG5B01jy0RkxgeWmsLh9SX5soARJKBLGAYYbliUDs6ShXkwQN4\/iRucI\/y4ywKlSZQdVdDofMkcCwsIIRDVinDjj+MbgcpRc+MZVvvGM2Lq\/AWKILGPlo7xnh7iIwJfYWKQ7Y8c4pAiUuUBvWf37V3+0xItCY61RgoLMIf0bN5V5aoIqqrs79A+NuMoZqe3wd9y5z78FNs9pVnmjFHL6Rn81BqU1VEUpsEOGnMtMJUMMbQpWLRf6snzSSlIsoXytHYk3lqN4Js\/33rLMb0DUj3Nn6BbYaMTYOv1R+TIkNA6eIUmSGUW1zMVBzjij6ZSh9+GB47\/vo4En2f2w0ArDy2+0EfEz+Xc7uMtGEnO0f53dOm9OpYBk7+rR4qo\/a+JkJhsIW6I+tlVJsRWoeZ89Ck7maBVaR+TxMIg640Kx\/cuQf1S9bdPZiJvcMDSzjGXv5JX6aPLLqzT\/CMDc5RbqmuavmXDcKO5SYIiyBYdg44swiruLFLcO7CwzBEbWYxGkXYNE+0C8R0HqLIoeDDi\/1QaNKvmO1OpIcIpKteN\/rAXOQgonb9n4O0l9zmAGsRPnGH1blpc8oyoUv2bZhgWQaZ\/wQOnOTUt+3gFUbjasJvUKDeK2xEwz7p7QqJvqXMyPhTzVoCabIQkrC5Y9kZsbxhSsnVVxI90HzbpcrnpajW1CcG0dERV5hacBlgDWgdL8RkDGnI+yqcnQknAy3HnpS+EZFcRha3SaHMKlwb0c2enil8lHBTcSUkmDuhx+B4t4e7Y97x8FCEvQfbljQE\/P\/+ZOtUgRxCtR7C7XhWVqghLaq45vHu+Lju58UjBbroPZczDz\/MBkb26Svu4Qr5NZkV4RZMdn1ZyPb2itcg3q3hXWk13hUfRKVAaOBaPdANFTzVSIXDoWQFyOMOOWCibvhdyjA0snLTGcPrWhDhBf8fxcm17cH6Rnzg10L8bloW58LS\/KTjGOwMvFPTwXenNFMp756r3JfdtFwsj+BaLecVBl4vRTVlBehBi7Cpl1LisTUW6RZU+97+yfzMV2MULKdDESVzF9u3CaOrSx1XBp+fCrP0+byNN8KBd2wSqFTzLZ80YxwtEI+5at+fT+sl\/HdiLoVtIlhh\/qlSpQ\/iESonkBSEwjRWVgs2phQAK4Ss+A5BnaYnn\/iLinfAoTz4gbUqI+CUH+Nnlo2APbF7uPC\/+wqzCkiam5faQY\/k5SL6j3NjSoXayJDYjPV\/yTI+gPhyM5oZHMyNSKD\/POQuPDYPLM+4FYenGXI1Y556zmy14tLXcIGEpxoJjRf5h1OJdOYVWfNzGiGpPqRsCZ7uuEs6eECZjjWKB+nPiSRqXp85APkv\/7zBGwT9XiyrbPFIetTna6TDnuwKzEdnWvM768UjIHbBEThPWCJF829qNgvt7hTbqQwwtAcR4Zr2dVc5St\/uQcXih7lz26jfVaHUljf5Ny66ehEtcvN1X3nITmRmYDPetiP8PUgJxdHU6dFCEE9rHHUw6VcmWbdzkDwIWL\/D9I7R5gkGE9t1zRJevE1KrkCtKnnaDKmTJWbKtBJVbMHy3jqNcLotxpfJI5sAeuzzZOA\/gFymS88A+pAQCCNOjH70RNp\/dXGlt5sSQmPmNOi0xWR2EOFhyFropaq6ZKy4x1e3aAIAhAKzKXv4E+0oOTKhzZpillzBy8W1ipTrfhkpZYaBh+5ilAnw8r8qqsbiUMSzKCO5egCzMCg9ZIpGcv6sbugFLO00Ya39BRjbfLSBL7w+4a2VqcGp\/rtPzBSXeQlL7ZwyazbgwBZJ\/Py6vbSgayTy\/3BQ0NyUNyCxe\/q27PBHeTeZy9+5ekOWjcEMmbDCuHBOU8ih0ty+mb46ja6m+XPVhwikGU34NerTTB6Y\/rlVuOQYDcsjTQ3\/0+T2HnQoVUEUUh077iCGDR5R2YK98kw8U7kcQFpT9AFhvIcDJr7Z3cad+qF\/K5tUPbPxJR0UXKuqwBAQJjGFq7\/CR1e6NVVWltnF\/85e5bb0fmweC6YugvvlqJdSOJ6hWv954e3aH8WskdgjJTQUugO5sBN64io94Y6xtxlqdHosXjpOMWhBjDFwVYSeQK35f7iN1HeqxqmzX84BNAc\/XmXX0wBxglsjBzKtTgqr3iyUa8O53kcBncYiAB1hRhiIthcDjOE6RJof+qgBCqvGy\/0jp14ke\/O6CEwAb6pRqQmA1nSps3rlgVcOYjlcvYpajYWHIJ+px\/mz0XfnQZcbeofo+dn3LDZaKdR2HrGyWFoPtWpwChIdLKjHRXxTi6UM3ayoTRWklqkKu5fzT84kY7VHwEgwr4YrKjwkzM9dil0Ztm0Ilx2l4ywU6Iy9\/b6wc80jcDdNryUk1+9MWNnJHeVPUrrqDd5Ehfh56e9LmnC7LnVfMgbAZ\/JZxzOAre6LFog4zuAKL83iOn1FRiXJv\/\/FYxJaVqweb2SPf5X+RHPmmAdlfktdNcSC7IKa3RKr2\/1ZIg=","iv":"38468a514be4ac3e0946b397d611d2e0","s":"21cab6103710c005"}
Kim Lawton is founder/CEO of Enthuse Marketing Group