Consumers shift from luxury products to experiences. How to reach them?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"c5cbb0221df338a640d55e37430d36aa","s":"5681c867cb03d17f"}
Kim Lawton is founder/CEO of Enthuse Marketing Group