Consumers want purpose-led brands: UBS exec
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"826f12b03796aced808080ce6c36d51a","s":"704e6a55ae62edf6"}
