Consumers want purpose-led brands: UBS exec
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No 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","iv":"977e8b68b49a0de3f553878016a2f5c8","s":"2538035cc674b21b"}