Consumers want purpose-led brands: UBS exec
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No 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","iv":"f6ed3787ed4b3414879d72c70e1ad563","s":"08ca9349765ef71a"}
