Consumers want purpose-led brands: UBS exec
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"ea899f0fcf7f7c18bf8f6f187e9e901f","s":"06536bc719b96e97"}