Consumers want purpose-led brands: UBS exec
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No 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","iv":"b428c5dc3b51f7790bf0f895c55b32cd","s":"fefd20984fbe42b2"}
