Contextual content strategy: Lexus’ approach to personalization
Posted Bya Luxury Daily columnistOn In Automotive,Columns,Featured,Industry sectors,Opinion | No 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","iv":"c6ceb1ce4178d40c0ff2cdbe3d8a81b9","s":"302a2fe612f99372"}
Lexus: Home is where the art is. Image credit: Team One