Contextual content strategy: Lexus’ approach to personalization
Posted Bya Luxury Daily columnistOn In Automotive,Columns,Featured,Industry sectors,Opinion | No 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","iv":"4c8957b64ae0902bce31062006f09933","s":"51bcbb0c429bc8ca"}
Lexus: Home is where the art is. Image credit: Team One