Lexus: Home is where the art is. Image credit: Team One
Contextual content strategy: Lexus’ approach to personalization
Posted Bya Luxury Daily columnistOn In Automotive,Columns,Featured,Industry sectors,Opinion | No 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","iv":"36b7fccabe029b31fdfb76c499f96758","s":"e60ffed9bd359965"}