Contextual content strategy: Lexus’ approach to personalization
Posted Bya Luxury Daily columnistOn In Automotive,Columns,Featured,Industry sectors,Opinion | No Comments{"ct":"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","iv":"30f7aa9fca4c9df58bd953951d97d446","s":"90b94afe815dc2e7"}
Lexus: Home is where the art is. Image credit: Team One