Contextual content strategy: Lexus’ approach to personalization
Posted Bya Luxury Daily columnistOn In Automotive,Columns,Featured,Industry sectors,Opinion | No 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","iv":"49ac3f82c1f75d0105047c4b9fe63d22","s":"684113f086c168e0"}
Lexus: Home is where the art is. Image credit: Team One