Conversational commerce: What it is and how to use it
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"821fbac12d8ebcfc2d3dd53e61c48613","s":"a311be5714491c9f"}