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Conversational commerce: What it is and how to use it
Posted By
a Luxury Daily columnist
On
February 1, 2017 @ 2:00 am
In Columns,Featured,Opinion |
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Brian Heikes is vice president of product at 3Cinteractive
By
Brian Heikes
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","iv":"f3bc9b4f074f37390694b8bc07c51569","s":"d9aadc147dcdacaa"}