Conversational commerce: What it is and how to use it
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"6328f9216be2e5a5ee44c1d36e9d305b","s":"c38b472c48fe98e6"}
Brian Heikes is vice president of product at 3Cinteractive