Conversational commerce: What it is and how to use it
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"bd3f3390138e2d43bffd15de73a92e7f","s":"41f4e23787e9c0aa"}
Brian Heikes is vice president of product at 3Cinteractive