Conversational commerce: What it is and how to use it
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a36e94da84375eed21deabdcfc3c1cce","s":"02ec2b470c97fd44"}
Brian Heikes is vice president of product at 3Cinteractive