Conversational commerce: What it is and how to use it
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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NQWasF9S\/GnTA+ytlF7YzGS6u6x4\/uH9qZUBLufY\/mGS9tG+BEQeGireuFzzbMNACZneTbpAbQqR\/+thtxTPZJfzfc6RSk2OiBjFGn64p1ZIX+OXxI9DQdubxg56MQ6CppCKb53\/4ORmcNeyUOond7uD\/vWOsTAbY9J3uPyOZxDuljoT3NjQvz0EVvIUTu6oVmVQto7eLa\/9j22dYi1LDcVxGLEF9pTUQTc4djwrTAPKiJ8TLXOb7oCcDlgcwf9xpKfe8TX\/4PPhXU7\/yfXiqiaedo\/\/QuA1jfjcqT9DLgY0JNTBM2Ky2gL07unlfAJ7a17q\/rVlmfv1yqTowHrSe+L0QIHfI8KDkyz6\/YVFXndu8By2EBOHvi6n7Xjr7EwC6n0r8Sxrrd+zeyVuIffDUH0duT1T9TS4yOWL3KSyF1KLZ\/O\/7kUptCkLp83pLn2koTGnrEo41PDy2DUKn8NpBvaj4Pvsrd20nuMcD5T6bvs4BUWOo5IikelIiNxE\/EU3xIvUzzWhxh1VjH\/Y74aTIff5Has90u51ucIxkC6B+oePQHjhu4OoZkFNhBPYqKfbRQ51\/weP0NHkPbPEcFnFPuCQwlldwzf1\/cTxkKlddScwvclfA5EJ6ZR4xDIvPA0fYW1swgvH680p94tdmN2LQNpbth\/2TFQ4TMay9eXnCTjaBkD05vNNljX4f\/pSr7tcBHzfyJVTssbLhKQIyiqx+BI443d3IZC\/QHUWnS4Mh5nrmgJLpTbTClh9pUg6GO395hZ7sb8SOMxOG1UBNWH0OwICfN\/1sRhaNkTL5oPxlLtuD0jB9JtMulx02gLAp8n+FLYIZQQQs+lDNYQIrsPdIgWCxwb+n7T83asWunhnsLbo4pdWhemcRxwcMIExoToakyScwjJTql71wRlFckPTi8nIWnicqtcJGvHc5Vsh+tJLd3xpozJJcCSZtWcmCFUSzeZN3cleLBCl46J4FjRu7oZBJNisJgguEn94h5+wi0nFD2QkmS9AOkp9LNGZRR6QTtmljaZQV8rw\/Y4e+zVS\/+2B0xkJWSHl+2\/LZ52d02lp8wSmQUixnZk8VOjhnLDt1aXYFTM0XQk3dsPqd+7j2z2K1UYdp1iBMq6shWzobAjXd8uln9Y0FELGCQTGcMzZUdFu0UUkRySvl9s6Elhm4SLaS69zM4SzuJ1hFkOjK2yDkM4UkmVXVI9P2OH6XS\/pvNp1sZmWaiv43oYyH2sToEEPViszIN2ZFVJEXcJrX6d5H6EvT1lW6mEwwgpxQKZwChQWFzmiKqi4Fll85X5jlq6f8YZZ0wDngRhkqee5Kmoq6S5OTEuwl6C7ls\/LaV6z0G465+AKWllRu3MrJdT8tJN\/rUdKmaYohMYCIzRd4UH3jA\/mso9Pxs2RtyAomzVkNG+q5HB\/DPtZybXLxDLISu3pTSzfzOOAa0RB7tttthoCtfpZ+e4TZUyKLmjdp3WR7iRrhImd5WhdwlT1UikwqQXFibU+f9mfRa2S6FD4qaRYE\/p5o0wuykyE5EyG4DHvaN5qv0QPFn6v2N5C9Cja9KvcMajQqL9x36XPNfoau+EAjdZnvqmlesA2ZFr1DvHPWm0ZoVmkQ3F1\/RQnmEoJZU\/r2LNs9LSXsXqbzQC0DKvJ2VLjmWZiDqZ3os51hVYvcFS6oymr3PSaRGZ7VznrOSaAOufLblkuZCsry+gdhgei\/aK4QBWnh35HhQrhQc6TVu9VJgCMQgiiLwKltJh\/NkkAiG6k6rgwSd+KESHuvMoq+XemcUOT1oCl3UaninXMAKPZ9FR6\/FBVVZaA3aYqN9uNgdFDASPUrAGKNsnONp24t12iS3YsH2sAHm1EqC1bK4mMCcRUzX9XpPYJIqfWC0ypHtgxDpcN7z8Iz6WycUFufq2dWkkmLbfyaA9xmNoYKe9wi+boIsHZuYmVde6+CJbdh1IOb3NWpeAZRZzORjGa34vBhu8F6ljK\/v8txF0fQOokB1JFNyT0qSfE5jtGUS9X5Voe21wowFsMghjX1CT7KafPge+6DAJk+TfKWB2\/w0cNgFpNsK5mIclsY1oUY5nNFEOEKgwsEnqgG5oAbsag4waV+WXNsfHtG62bWKxImSngHbl5FW4PfvJ5aFulRfnDiTM93e5Mp52qqT32SLcYKI+zHQUIzvrHYEl\/wgR4zGf9OzIo8sWuB1HA3KcPVYe7ZRzg1GanTVJrAcp9WSdwu1P9oi9352GSBvy8JMmWdNbb\/498Dncx5rAVzecp5NFGNdzsI7fUAoZCULe3oR5k+z6PcbgT\/NuUFbm0S7TQV2+mayB2vVfPsPCi5uHxZF92aDjQfOJSEnkWPixL7dBxFc2fzVi9ws74c6sMO12HnKMy4ZRglRtZLuCnYfjmJCGU9w3uObO+fCfTHOR9Mj1YjLZzPqHTSCJyr9l70WOEKL3z49VnFMXvy2K2LrTsiShNGLENSzvUbYB+X1kO7ukMEoMBeqUcOzbcGIPVxep0vVSDRK0dtUIsCD9xpLhc9\/1dkPstPt7zzIDGcw3elXiwr\/hsFOX+oLJDBW9KtUk\/3LvJRbLtazDtL7SbLLt6345zGGd5HdxjNJVunWrpj7Ya0UXPrpxNDkNGzY1W8oNyd+B5\/YLS2r0HXKVCYdZf+DCLkCSGIwF\/TUdMCGKSk22BTcX1kQYGzsimdXW0Hix38Jj23Jx6JOPh2hdV1v7i2u3FOALA6FQW3habfIJeH6Wz9Iqs50LcEyrLk1PE4zj6ryHhGvcnQ7dSvykLoVebY6kBj9M8ihsHybwSGUbQheAfzl4ZCvcyxJTXHzZ4XGaiyGCpNlJpp4uvS3hPWq07q7z3L6Qo3yUsTzzocN3j0dSwkE36Jw2AE81x+VSak7pS5y5MIhXKGGaZFrhO1U8CAagN77aPDSha9fJeAsA0YYHhRsa1V3b44odNME7jTRfuJI4QXLtYqapMZ2+2Z4yEpf9n+P5NQ4CiFN23HrQV1N+eSHrqjv0BwSnTgWeGZHGnUkcClzaRvYjKbnwTNHu66NSNlSL5zLmSLTCHRKp67b4aEFNpyK5oL92xk87ML7VfWWu3\/uuWoIKDrxt+0IZDWBR76uWbiaRLmu81kPxKkmlWIrghvPiusk+lJU0+9zCUtTRyRWo4JOwWO262H3CEBmLfvoFEHqFieywkhnIXN2rwa9SnUSUTEkS8HFVS2k6dLkEApxfiI6QcHU1QwhE3Glm3iKSlnI0KdU4MO4WaEiHxcZpX6PZ1JM16a3xXXlbLb0GaJHV2py+BTvKXje1U7G1t6Q8yz0u+gOQdqSzdAY5UNSYG29XylY7uiXoavkjwReX4aizco4JzsN2iP2MIueqS5G6PAWIecRi0XwV7FD4FzlGFp2r5RT2vH4Xg0\/tQL\/D4X9YqZO49bAK63+9u91THq6p2A09gm7Ii5K\/np6LvmgVq1jhP2mouAn6fAUJf+qo7aieig8a\/SSdhon8AdQlZaT3wcPMnqNR0rx2wxLinnGaxc3XVPg8SRBu6j8XR1eIotWfpuXquFeqdH\/MHf1PXGlijtLBczRPFWz+2DomrEwvCs+sLnUdSDQfst+tCnKzmWFyoyfmJt+1rqAe2Njcn6DRxHuD0p69+5rQPZgdZLqVq6RkImXKoP1Gsez75+ulOmD55Gk5uwlLGcG+nhydQHehAn6RU5tqCIhU2J8QBBZVCwmaIeIEr35TC3mK+sYA7Kk0uQ5knU22f4Y0Tup\/QgkdMExdA5UXj6\/voEnirNUod2CY4v9cJX7BOGT6SaSbszmXCVHhHNH6vNnTwJ1QNRK3d+xRYq9Tm8WHI+8++Mk3t47pM4oiR15iH7GHKG4pRYx9Qvr5XMCj0gZIWUhGxEP+MepxYeITd2R07yYECer\/2pv5OCVYElOmrWe291Mm7v\/RttC15AJL6LY0cYK6BqHb5fE4vaz4WfacvkFs5vaSpCT3NdRizViCOK3Z7Q9sepueoOfBxniBEFsiPMN4FKzD+XARvXkq80hcCsj0CqUJQYb0ZO8srrEty+81xSUV1U4KczIpF9g2ugjHpHQcFx2kO9g1k\/Wdmbgr7ojiXNszbiaF3DC4oo+GhlhI9nDCXEv2Nl3CMrIHL4o3teWKrEgwNFGQcugcxCb3GZoSjqZYmRc5Jset8v\/qYtVQDrC4QOVCcQsKl40r\/jImHJlQAG2xd9Zy4pmg3fLef+L1pfdUgXVljvE6aMxqG\/CMZwoD2IxMMWHfqg\/Ffmc1rp8x+uM4M7KoekEDFYAGl95w\/t\/jhV6kEMIgQF3WWeEzO6FbVkZzu+mv4496Bu+\/V9v29cIBQ35LafPIxIUjku\/CNVPvlm3\/G2w9vep7gag7dc+16cAFDRcoMCA5AmTV1wLHdFCaeDwh7qyxYRzxqSrOw2FJUCnazYTehh9RGEJiXA1WIBMGP54NUHJCvfTDugGFXXrV+LNcmE56bWuFUZ4MUYZuxMudddEYW\/aHw\/8fu+sHQLHf9OwTMLptaBjCASMsHCM6t5BdoygF3sZKMraq53PXSXcX9OABkGyCFHBueifUuan\/OibA4EeiXkZRqxON5hHB7Zqmr\/ClENvgEV84RxDHY5P0bNFPbcYWdvYV5emrgOi\/vwjsFD6qBYt9wU9eo9+ZsMueBcbIRkyJUMlk5FSyNSMFpVKunF4fD3sQu7ErlvF9pCgm1gALv0\/dQOjNbxLy7Dqnn0X5fz+QjDrZ6kM5KeX+Cm07dh2is3DNMynGjxTLNyp\/4Wq+2Bf+Fdehr7kkyCaE\/VMviJ3+rieqs7VPLs6HryJXNHkKc7ZiT108iMKQcCOYAuHOLEQWHKjNmGaATIDicBMmEjVX23Eg\/n7D85KDKg3GBDjUiAg\/0cxcVUaMqNlYEC5mFa6vcdiM1EUQlJ+s2V1YH3ikLcKEnd48H+h4fjsLMYEDXftnt2YsqJ7Cjm5U\/z7dM7rMIaBZR1BJUEzmJjthH+nnNcgBGY42rEY9afc7doabDJbECoP+HzZEGIQwVLZQLlj5jX1pe2XhN72q3U\/vsPVnm0oOH+uaUkNuD8n2PijdEPIZChkTfHUdpPI5WzZRJqMgDcgKzumqPkCc8AsJl\/leNZ1ZTpTcPrL\/RzrVt2Ymv36NbuyVBmYOULKgJiqQrK\/0WajnKXsTTVH0wvtcekSD6rguLfq4GfHfirebYbDLW9HegG7vJORdzlnNLQ5Of0LfgM05","iv":"7f22b7ed4288f68dc716619d666c4931","s":"9407e117d63d34c8"}
Brian Heikes is vice president of product at 3Cinteractive