Conversational commerce: What it is and how to use it
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"45eeda32f8b3dd581a8ba3e1117dcee5","s":"72b36517fabdba44"}
Brian Heikes is vice president of product at 3Cinteractive