Conversational commerce: What it is and how to use it
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"1485ea78ab439a9e9e7e99dc279b76c4","s":"4b675c6bc3e38e32"}
Brian Heikes is vice president of product at 3Cinteractive