Conversational commerce: What it is and how to use it
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0c1d6822766d4a9588f358ff1ebb8f36","s":"ba876eecb4d615de"}
Brian Heikes is vice president of product at 3Cinteractive