Conversational commerce: What it is and how to use it
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"392b8dfb6dc1e7f26ac5210ea3e7a39e","s":"0b20524f3e4972d9"}
Brian Heikes is vice president of product at 3Cinteractive