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Conversational commerce: What it is and how to use it
Posted By
a Luxury Daily columnist
On
February 1, 2017 @ 2:00 am
In Columns,Featured,Opinion |
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Brian Heikes is vice president of product at 3Cinteractive
By
Brian Heikes
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","iv":"9f76c7bea47fdd8b7b83cd424e7041c7","s":"74fbc3be880d3e02"}