Conversational commerce: What it is and how to use it
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"b2a1901f004e7d08d535cee7fcfc7e58","s":"e9670611af2ca0af"}
Brian Heikes is vice president of product at 3Cinteractive