Conversational commerce: What it is and how to use it
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"c00d73b762ae0a4c068439108bbd92a5","s":"0c9c6b21cee65180"}
Brian Heikes is vice president of product at 3Cinteractive