Conversational commerce: What it is and how to use it
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"86e13e9c69076ff93a5c1c92469fbef3","s":"526db25ccfe58027"}
Brian Heikes is vice president of product at 3Cinteractive