Conversational commerce: What it is and how to use it
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"4d9ce24befb2fb5b8aa281c84b591e5f","s":"e589520267cf541d"}
Brian Heikes is vice president of product at 3Cinteractive