Conversational commerce: What it is and how to use it
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"acf2d7c1bcdf7af2c0c117c8adc03c98","s":"5de9aa4a33a37ed6"}
Brian Heikes is vice president of product at 3Cinteractive