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Core consumers shop 10 days per year, need to be engaged 350: Barneys exec

Posted BySarah JonesOn In Apparel and accessories,Featured,Industry sectors,Multichannel,News,Retail | No Comments

 

By Sarah Jones

NEW YORK - Consumers who are engaged with a brand across multiple platforms are the highest spenders, said a Barneys New York executive at Luxury FirstLook: Strategy 2014.