Coronavirus is a headwind for search advertising, but the outlook remains promising
Posted Bya Luxury Daily columnistOn In Advertising,Featured,Industry sectors,News,Retail | No Comments{"ct":"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","iv":"e05213869b3f7c0fae975ae8528e8a14","s":"cf5b4c4930ad2611"}
Brandon Verblow is forecast analyst at Forrester Research