Coronavirus is a headwind for search advertising, but the outlook remains promising
Posted Bya Luxury Daily columnistOn In Advertising,Featured,Industry sectors,News,Retail | No Comments{"ct":"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","iv":"506af46fa1769ab56466350efb5ee8a6","s":"9bbbdd8be8030626"}
Brandon Verblow is forecast analyst at Forrester Research