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Could China’s “sandwich generation” offer a windfall for luxury?

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Caught in the middle of caring for children and parents, this is a demographic luxury often disregards. Yet a closer look uncovers a profitable opportunity. Image credit: Shutterstock Caught in the middle of caring for children and parents, this is a demographic luxury often disregards. Yet a closer look uncovers a profitable opportunity. Image credit: Shutterstock

 

By Glyn Atwal