The Dior Virtual Store. Image credit: Dior
Could virtual reality be the key to saving luxury?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail,Software and technology | No 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","iv":"3fb6319cb237ab4d8dd310a599576887","s":"8ed47f4fa42e43af"}