The Dior Virtual Store. Image credit: Dior
Could virtual reality be the key to saving luxury?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail,Software and technology | No 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","iv":"ce4bdd346e57a135c40e63a866ac0b0f","s":"67aedc9fd0c0cbde"}