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COVID-19 will force brands to let consumers experience products and services outside the store

Social-distancing behavior may alter the relationship of consumer to bricks-and-mortar retail store. Image credit: Strategy Analytics Social-distancing behavior may alter the relationship of consumer to bricks-and-mortar retail store. Image credit: Strategy Analytics

 

The long-term effect of the COVID-19 coronavirus pandemic on consumer purchasing behavior will manifest itself clearly through mobile devices and at-distance shopping.