Creating content is the new form of merchandising: WWD Digital Forum
Posted By Kayla Hutzler On In Advertising,Apparel and accessories,Arts and entertainment,Featured,Marketing,News,Retail | No Comments{"ct":"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","iv":"ff20642dfa903710c76e81e934f3782a","s":"2762dd77042731d6"}
