Creating content is the new form of merchandising: WWD Digital Forum
Posted By Kayla Hutzler On In Advertising,Apparel and accessories,Arts and entertainment,Featured,Marketing,News,Retail | No Comments{"ct":"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","iv":"e391c2c101163b47b3ae8c8008865e4a","s":"09802583f495e3af"}
