Creating content is the new form of merchandising: WWD Digital Forum
Posted By Kayla Hutzler On In Advertising,Apparel and accessories,Arts and entertainment,Featured,Marketing,News,Retail | No Comments{"ct":"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","iv":"1a9f89cde4393b0c8812aa685bb2864c","s":"c0ea91d793390979"}