Creating content is the new form of merchandising: WWD Digital Forum
Posted ByKayla HutzlerOn In Advertising,Apparel and accessories,Arts and entertainment,Featured,Marketing,News,Retail | No 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","iv":"65bf06231acba79e4ba4620ecea4a202","s":"35e6a04e55957348"}