Creating content is the new form of merchandising: WWD Digital Forum
Posted ByKayla HutzlerOn In Advertising,Apparel and accessories,Arts and entertainment,Featured,Marketing,News,Retail | No Comments{"ct":"U463VfqGNW6I4Td11KBR78Ocou0mUazJth+FuR9Vo2VmU0kepbCT8b3SJ4g6D+0US3iSMYPfnoQXKgY4knBvQSqY7lEn5MzSempaIYqQd1x\/3HBCIYEvfEzPMH0w95GlWY+XssVudHkaaM5ItSLtvtv5QoOcQtRezw0HoKMOaYNiEnpGCsVcigpQz\/vklkmyCF7WAjlgY3RYpO7pBUzh9Y\/o6eyoCABcEbSWOz\/dsDVWfbxYni3k8K4d+S7C8OR3XVg42mePJ17lfFr01FIM+JKGH089AlzLHvNSoBrgFHBQQV6zxUwLTX2NciWJisKGiNIb7rM0iXel6NUUW723WkZtVrQzEQYqNPVyWgD2ML5yvPQfnxqhLVeqSHVR5PeaXtyuWIkI0xP\/Hbius2tROsn3R8vR29qykAd\/hbVar63TuUIDuK+mo+7RLYYReiUCkqRH0UFFmRrJ1hDg+Q9EVYLehRYBjPle33laJf0ymZJyF+gUmGSsNWuoapx3HJzwrda+xaK7gXhwEziGXWYF\/SkHrPFo7TapXU6JAPvDVzgOYPP45iX\/JW6x8O+hT05Djsz5HRZrgBlsB1mNjvMpgEWq44CxZbrLojy5H62YQ9zxb175ikVitaCweYwybXeSYr8Wn6ggu6c3s3Id9iQ\/YSHmjSuWUuHM2EyTbFvjhmNI8faZaPhuug8pT3jblYN5DhGTpWjojzcjszJjMdm+ZBxY5jx4BuQMNMRAbMOXS1Yn3VmNQvKlkjWWPS63i9fahYS9UK1gVc6aUiHy3BYAANchqEyXf6\/vzDNM34QVghUKW4Jm8FPbM4ZGeagFkFbMkbZ8lHW0VFbOIHWXNdTcCtQi3hID0bNyRb\/h60Zg+h4xJbdUp4kC17TY10ke5CXEFWtnRnq3bv2NYzBSDneSiXRRjGRp9Kzntloztmp1F6ByM8QiP6AiG0q8FzizzpQfHeuUi\/fFvnDtRLrMAwoLckMXWcoK6fHCwnKdVWEPNE3ho6eiU64cnIkuM7foWZzTy8JZrQpDTsyg8xVjM\/XSHA3ZimNkdZqHBYI6Ck7ZhEnRc8Cr5SmdGI96kRbBugV5i0peu1DWEI2D1lVbpgUw240Fj27bB00L2PgNj53OK6OEWfLlSU+yutfmHdQRJ+IhBw+uZCyUESXLqfDS8z3NMiWfy4SDfhJhc6ZZ7goI47HDZxOfdXOtazXpxaDeBCIGJzaNyoyF0a\/olaXG4pJjr00E9QwQWvOIQbR0DyRiCV9JwuPpf3+6rmwHisVTidjJc5UaJid83SiuJnRj2aBNHnUZGtKptSv3ceNC56cxNxP1oEBWZtV7uuaIeIr5kD+whrDcZL8Tq\/CTVmlgOyF\/sbwwHatq9\/NYi\/V8vta0fmIhmnlJBzOrUFClnjqoaRsieHRzW9Pv5Iiq5WjPrPpohVl3Zpha\/7PjzJq71KkT7rin1eLDPUnlzIHCi5JF2S5hS3zjzkHrr8sUq3uSNSJF4f99yg7O71mjD82sr6UPVJZcAKC45dyMMLEkKw1efL9Ia0pH5oULdlQXE6juj\/q2KcQPl3RuMz0BNwsZZ11hSSbHFpXwFUNObdZd8gkGii0y3R4xUqFyEYteJyqce1eX8j3f7ExigNrvKS7DTbvQbmft1BN03HZGj8SEw8dpCnDulP9tcbONBlZ\/y58ZYRbdrvo3VlCHVgFwXE\/JOGXUJsVrLYwTMO60iL1CkE5q34KKWQ3czj9gnuHpeg101stBgHGoXld82DM\/MeyJDzyey+9Iag1ygAcMOSVSURqmaprgFS+z90Tsr1L9oYYowLmlY1D8Xsi7btLbyO9mJKHfi4Jwv2dpP7FPq+mDbgPlR8PvTSGLXhUjfmVAjBd44mtngA4bwkz7ddZKbsbEuJulkF4BVqLtT\/hWYCzVBRc5LQk5Csqz4jfMfnr8hLl75fZrzcNomO4FUfnHlBfJJWC2+3\/TamAOdR9C1HIh+MGtNkFEkdATGVw7ct7a3nSEGzmtaWpCN2a58oa1TZPJ5EG5ZcUxfsv8by7Lh7pgWuyrb7+b4PODl5rF5y1M9xHMnsXURX0iaKfgvuMGEsVrMveRUdoJlTlivX8dLfnJ1sqYbvAqrwNX2A5uN9m7WiNnpELk7BWTuAdbuqe\/SC1+tma4EuT0s6gyGKmLo9xiY33siXGI9zNqRMMXRszpPoVlhABnCzrPAQw7NxWijFxMKMt8uFYuCO5LTpvwv6IPz92ErV\/NpdPWC9oObk8qJ9prJIVwY71+TzKqV3\/B8XsLnbgPQRz1ohTZD+mEuZg+3z76DUmsBnwEBoPvwhgLTmcEQWWOeU2Au8cpq0xjreyT6JCFEdtcQu99uswM2XBYjJvAJ0RrdjvVR\/lj6xdy6cetntAzhjLvs2e8k9KMsnd\/2+Jw6VYZDdhWelRQ3v3v\/J+MJMWQOKFWMDx43W0GeJycojTrgDdfVjxW+vVrr+PAQnY2JkAP4+zFwbMTqcd+au7MHtEkra3x7RbafUodQGMNvcTFj6rui1a8ZgwXkojwWBR5lpClVg9gK2MMLPRffrC00npI3zYxWieLy5UbU4\/tSuSaKuFFQ3SPbXBpkO+qs4A97FvBOVmooq4yi3JIrj57\/qXalZmFZpDazTZqie\/JHroK6t8s7WhZWurBI0kwtuLrOPL1OHDx7lgrs9bvmKdy\/qeRsNqdo18yqMfA4g+U5v9vjtemfu8M4ngGu5bnCGUswFehMSuzpFVrRwChkdi1hCyB3rL8H+KXQ77VLyKVo+HC1DKV38fMzJMbJPaV0Us3j0bhbPy3p2L1gETshegp5k\/GZ7qqBZUHFTpBKbAxaO6JLvkBLuYq3FmvvhdZchccfzCVJpEA5eviTkXJR0YgBaI6\/9Q\/AWfHsvanZlIxjW8U6Kxp+t2TF9+7g3dfNT\/43xwg1IDkJW9GAuj4Z\/z+x8Mtq9CgagzUPjKCKvrGdqrwn1CNTjpMg+Djhag9fbmUAunyvNeIJnY7TnSztu81joGX4t9NYoBs1rtFB8iYTa8pizPFCwpakFA5TpZzLobV7zEEg2p762Vrr6GvOQ7QrHZpWMVyrVybOu4iHbpW870l5BuCH0SvAmd4XGOzAKpvGw\/i8kptQotyS28s9hcXd\/udh1FyfPTDBfTA8wZhJlc0CVvT9SuuQzGWE8C3Vmw1wumIzCSM3u6pvGjGLKVMVb4DynM09dCapMywRpVgrh92Zv4gVQ3e4CGQqGIF3YatLCdrRZrSjHKDTqJ0qoc9N401oKUEaBsdETVsiJ4aNMaOcHrnu6m5sbKAGuKgahIHarU\/CRKV+IYpazg9d0lnfcMFCk+xcXDEK1lJfF\/65udIJx6Zsq5pBUPBIGWFrwhPYdwsemiEu8lRXU0ZfhfGFDWDinEwLTFbjzDow7Sp7sTSMUKMQmZRKE6iFvIe8G1wPCzmO1o1mUTB+3PQXKvrLZpEfsNrHQiYTYDnPT4tZ8SNfKU3A1ahp2lLflKDCTwSlhcdPDbcEXnpX0EvyLQEWbSkN6vaz3WvI6hKuI8kqMWY+lJvovgFrQoYFMPC5N\/wbgKcBYyCEWWn9S\/w4t65X2CCKnrBksP2aWTXxe8rzcCOFK81BD6bFAHHXPV3FmPf6vN9CzBWUybyuirUiyPFPWLZ5Zf0+kH+HBcLEBDx9ctQ+IJicz9zIH\/SScDdm9d2ZMAXanEqiyz8DfNjMhr4Z8JdOVuUTfQdoVm3felcb+QFh7wLPZ2Wk+CJqNyV+Qufs4Suq+tuPwgN\/zzkKJvlPUfT25FBSgwh02QSKT7FOp+1DUVAvQdJMgXJgyBQKE8igI7pTecl+e0Bml6WgYSh9+X5+\/V3RnrWswc5stqHpJzpX0HJPszo+GunPxWLH0xfemLymzAJR0YD5zaZ6rJIKG3HvXZav13+m6K8iDcuo\/oh+O4JC1RMGPodRqaXPAyMSE+jqDILZzoXZZqgdLlYQLSgK3MQRtDpM9AOIKRJwE2gsCynPWimlsUFfkoScHOCSNtmJzJEbiHXA84\/7C1\/TMfBvszFWgd1MwR+2LqG7Jhr25NB1v9ywaf0J1BHyjW\/uOxUiTUPE8ytpMM7sM0Wyl6QZAcpS561uytTf48hNxf0JWtETJDHCi+0xQrQGd4YxzDVnrMrnUbELtVNF9ckmqfggtutV3YcPmnQhQYbaPJmqRJxo3YhqKKoeI1yiAiBCu2Hv4zOP0WgY4pX7svW2luR2enNd5g5PcONYWZcf0x2JOyeAnUpzszxQ6T1B3NXrK8d40wR4bUBnDmfrJk0MmXh+KEUj72QHHxqwCDJSAIbYbxu4LVP\/S\/iAbtwbYFWrutUjZtJuRcQDefyyTrRzxQFHQqh1W1yjiGicxNh3hhPQ24sxv\/tHOwWobM8qWmJ4NymAeRTPHgJimKw+iPi5YD3JJxSlOcec44L2CuPabqCnfXlz3oAdzfPCCB6rBIObGS607zVPGKEugKsvNIjydnlES5GEjvsRCbEz7R09hwprEVf9jwZT26SH1Eu0pkHfcmCmUX8aN4\/I9ViOq7\/QiXCrFPHftwyE+i2Vs+PZiUtAnaDb6ldhVO7T3HipIt8fH1r8eGwloBKlv550a0xw1sRTniML4w\/+1sPMjThhtB47R4OHcGLDfAY5efiifqLXZ+nqFc\/IcbhfkXHvw3TX\/weZAI4DPr4+XDYRsZhZHEAAumrFOuoO6r5M\/LwfKHkJlhypoogG4i6\/YEtKpU\/7FFnsO4IJ8Vj26yIiNr1DjZV964Hm4rWIO9mqqs8EQ09n9xX3lbXn\/WR36BfJsG1GyMWfSpX3eYbb2nLSQ2DN7fN+RMQHwOOiYgO8PZmxPkAHvlfuoUjt8jgyclc8OWHfWhNbw8oS4vh7MplbhwSMMXoWS2fx\/wN4p+uy91WiowoXad1NOq6qy0dJCpvJuSbqiptNDyHMW7WTq3zxhsYQAgafGUeeFF3tu3YI2YVUnDRCK7GNHy0XmsjQwqn+\/62Gc9rD2B7OX8Wt7JwfjqgtHa+FfR+G3y1+JY3K8YI5mue+Kfsho16Q55jjqjbYOuMX65EzM8Ti8CL0mxDfCec6WgFOuBtDMgP6P+f+OGtxRzxZk7kSMyMjxfJvKeVymjZqRtSIlRAKnoTPTCBhglKoRb5WwVb8RnDDfKPVib7qcRIyz1l3dBTxCmzjlyfYX\/kU9Low29tlgmOHKi7WbTYQ0s8yLI8oWQ\/I5hhrmOrhiVgJVassdcT+jaHl4+th+QlapYq3quSIjPe8k4Gr7VTYfznwEFlTeFPxI6otdbZmtFbeZsPAidRpKb\/MsZNMdQlDnXkGdpwNVu+92ohVj9Kn61TDRlqRNCBxASLA+OH3ycdwEUo2OLZ0+\/1OeWbXwz7UqwPRgmH4TPtp8MwRcZq7iFYRFXYYskPG+R5Xjn1CB\/KGZl8pH8EKFW+lgDDAvqMulMxNp7r5XR9jgfWawJ2QaKGO6FTPmxtrA88\/hPcIzAMbVfh\/IHS1KxgJ0BIyQshhx30+4x01hhpyV8xit+fULC6hMR3fncDtPn4H+k7a4UVUFSC9GvwyxtIren8FCUNpoRIz2iucGw7ERVPUThn\/4R6PZXLE55RF45f+6sFyu\/jVqcL4xJ9tL7p2yItjs47Odhh8BRnN1WpMRYX1HcJ2c6fJaEXrBLU0MobIe13wKcDWQbQ34mvkeqr4hvsuTxvr9MysVIA1d3k1d6\/bIlGIfACdHuPS3iSu0ctg2dXT2rO35WamuIbhBXlHaKkRUxVw5s6xp2iM7MEPMcCLozVk2AFtxXOF96BuGDWZ5xS07mxYM4G2B+9VCIBqtUPf72ERDkLeK9iRg8cfIrrzrm6O4Q3GKBC1QZTLoPwFPpiQqis6Ju8QR3ZhQcd6wwaeh33Xa4\/OVSVdd8+3BASoJCdtLRmWh5mlQjbR5N6JmOZ78BnrDW2fakt8Ap8lMJI67Z5zatSyg93\/W\/XI+ohiNz\/QnOW1L0sNeEpa7n+W4++7xJL\/bsHz4ppNB+9x8mT2VydPLTLO+RHaacpkJBl0zX4nUrZDucaJe+wOVNxmOS2xB1MayXrFCyrubMy+pKrKiH2bR7ClOzajCK8iffPVfTrTm0pR+XmNky08zkhvzOUNi8S7MBVSglAiaFPgK5IZpwz8a6tOiPBiY7SB4kdUvsfzzRniu4eSC6RCVzOngVQ4Cro5pZrZ0kK2zd7e0WT5Pvy0cym0v5BNchyT5YeQ3QZfVmbemKbAP94vss4qY4Khl5W+HBI9QhOiO8sAOmlRQnrDoZPZf0rPT3LeZ3\/ffDX0KdX7azOXgU4X\/LmSKrv+xEUeXdv\/eMRa2Uo6eYk+pF+GbzRJMRherBxWLjTKrOnotiKb4Bv9QdYWJ91moaQHm7dcpk\/4bfyJyjtqky\/GAhHo4x0qNobL4gJkx268CR05DB39A6ByiqS9KEjjvWTonqzK3\/CP05FiKIT\/SY80nFqPD9x2zcjv8ZRbn3ma\/KZt5OBhCz4uAbQuio6UzmMSkspC7KxeXt3PwCFPI3gjQaF\/oAlyaGSbuQWt2ATEY8AdjlEBVtcXdp6zQJd3ODPhDrsMGDhRDgZtbXxuz1LIW7ORYrMLk8G\/Uzos2jHSxCASAkDp43CdsjbnCNyXkH00VAHOfvzlN7LQ54yfrBz1gtBnXqJyFuJq1DqNrReu9E\/FTUnNROH8xmPgyKchw4lFJa\/Av6XqSWx+llYB3EebBl4+\/mrvV54TAMZNHPd8Tznouu1cxm87\/0ntTjrKMvM1VgzDJFQx5Fuc4doQXGfLgk\/u6\/HicH18SlEc3XPax+lEMoLdcrSteBwy75ng6L53B\/p5MpCrlm0\/S+XyQLbPe45SCw1c9RFi43Qe4WEYS9LUSSbbi0uHDxVCN73v0xEtXdH2P9GSP9OI1dXvHZaOzeNttcd75fQDlaAV9SD\/7B\/48IssEjqqLhm0lFjhVvojhPhKzhjaJGzfydWwP9QN6HbvsbRtXd2s+IJM4z19S8mSCPNo7X5I4o4XnFa1Jz6QohFemgu+ppwUeCGa9DAmjLwQfx7ib+xjIFAAoC+kG6QQaOs82bGU\/YVEXsiL4Pxsm\/v2Iyf5WcVgXpl6FM40H2CPN2AhSlaVgwN\/FzfIokerN2\/gnIB0mgD2tBOSbbYw0YTB+sKEs0j9KZEX0QmecPbChbf8P2gpezgi7+Snvsw9uA1JIteVqOrmcx2Gdx0GGQ+VaaCeq14PhrH2cdKcO6vfNcxA75bzEUa73B5qMbEEaeAhyUf1hMod2iuJTFQLI2BGMFS+ANzPA3Ov7cIV7+8BD2Wypm8g2vBtrP488sOP4VGufOMElPZkkDdr6maE\/1I9\/kwzn0MQ3Kw3h1SG8XPSgWYEZ6rzPKcLxNRQ31\/ZrZBo7+2eMlfb380ayroalyetYCXzpRlvGmkBHquik4T5TGpZ1bB6KsN0XKwRsdqEd90Bcd4ErByNE\/dsEPDLybJmcAf0gd94qBZ7tDlDbUWdcWvyf2CF+nMxBFMf9tYYownFma7r8yF2ny1z0ACGOLdKCxzDf6xsu8IiMGxM1i5zukkvwYD9GZJw+VoqaO2wWGUpIJ5nwtndwpZjOrZF+FK2hsNp63kU1+snVzJZFGqw8YX8z5r1eZV1yUvHMCB1OVABT+5VThY+H\/NE+6RJDEuiA98ldMjGPUcucn46VyiGDWjJZNZ8aOrbdgxIy6UQF8W75XHeM+2LaaivEcHfzpbAfoSCC8Dxqhv7xiepqsBReV8MnZmPJBXzEzZU4JGMp53w6+9GicliE5VHY2ZEmrXGPISRqyeHDAHLl1EHImyr0hAc\/YOnsdNfkwM2axoGVnZ+Tk\/CZCuovnVMvuJBdQrl71VgfsinOCO3C16fGgadIg+3XIlIeL9CNHwU4MpdoalkQPt5Wron\/EmTJ0h0b5D1CZ2VrDq73PkfJeSDLT\/+vVNZMGg9ARNWvaK5cxEglas8FzMLLicHUvXIgQJ+zuxalnadLo2nPI8T80ib5PbOsYIwEUYNZgFmsX6r3xwYyr+dEjsxGamv0TorZZg12MAs8Rx0amL0YJ\/QPtsAzKViOZM7RhAzP3dNvdYPpUIOmEtep4LxWwGy6hTIhoSsieRqrnVS3WMz6FGSYVuncfNV5hPQjpRea\/T60XLgaszCChcfBEleu7+fEaJotBBgkchPEkZPZYv2SizUNIHW2fK1UxV1JmfbYzIqgAMgPsxbbRcoMaEas0wxOPsUw336csePBjLD9AftRLAWcP6e0Q9mbx2UrMX+\/8Uq2XgHpsjWeN1+wJad9v5MdbQxECfHwEPLCZmJEQJC+zKJTB96atjCzDYmgXVeXy7WjgJEgwVc8rNIQh2VweU913E15eJXmxnjD4+ypVkBmuqLk8paOuLGKMPsbT7B4ZH820e55Y3RBV1xCVKKgjbkfNI4Ok+pWef30AHyNeukQJGdGl7zznc2vuuoNdYvSwp6DS8gbgQvEE1ZnjzdRYOhGW8XvXQYlPcU\/oiAH3LCWykIgq5bYsdPA0uuIg5DMEpJ1ywPRQO4PV9n+b1E1Cj6lNB25yU2PMu0z7SR0XC2eJWAoJ6vBAQnlZdzNEsSLTWPws7jiL0moZKS\/sOfAoRhp6Opd+7sZMylydW8BUHARcG3bU0H26cmsHu+Ixdbog9R4wkO6o8HdIW4u7JT3y7FHcPEZBNpcTVlsKgRbj5rGXAusKvyIQEpGOB9NyUBFer+RESJKx4LipZSM8Q4ROeNfq6QcKrBKB8Km68ZMu7Lki\/a7a49FAKeJhHPBhPJcvHJymdwvUALtGsWRpS+tekOEbS02kK0g\/s6YlF3TNR4Brv4AX2p+UoeR3gVORA+Ad1AkblW\/DJA40y+drSJGLD0QL+vcjZ1X7DY6VIELiO0o7fa1He9BrNrA\/\/tb9vWS3jV0N5LbzuH94eh9BFU6SPL3\/CMBZ9l6Ihso\/eaoZzngfP3nD63z4aGAnLucrK35X5jV1rBdiCrXLoCVKygNSGB\/fVK3SLDsjG3oNaIHOelWC22cgw3TSxQOIjqRH9c3RbuC5ExgjlbQUTajo3hKKgrWkSdWaFEX2RwtajHr10zJkrRoHzfhEH3P++Vqp6Am4IkPsuhlQ\/KTps1eaUsCLKSvGbOBKr+ZS88Bl9yWII6nLmBvu\/8prIFmrDWtn3MgkHD35edfUJ4GyWM1xx3NesGtReDlGXmjPKZGJthgdH5KYACpZAt6X1asYzhuRvN\/bZgqaT1o17Fpc1H5Ti09sMT1Mw7zzdPuwYQjd7nxwjHkHM78Dp2tS7NFXYHXC6VHkDdIDAz6vk4uiCMJqNcjOnh3mv3B0oti5Rwsru8x\/Co7oWemjr7IhAR2sPsn6vqevhueZZAakNmaY9p8qaZ+zzHJY1e2h\/NYU0PjBOsoTY4ad0sxIHZNehZmyKFnPFwF\/vfT0SNqKGcTpZGYB+N0WTxam1nqPlnUnfapzdEmwGvcq0BLtWys5UOtIt0WZ0r1GIw5YlWTiC5MUgKskYSx1C2LK0ZZ9SsLIDq5PU4F86pY\/bnwc30YpFeOYswr\/OcEqS\/6npHTBcFDL\/fs1c0voI8iyNDO7UbGEm4HA=","iv":"2fa685145b0872803313eaf88800b096","s":"3fe31aa1199d09af"}