Creating content is the new form of merchandising: WWD Digital Forum
Posted ByKayla HutzlerOn In Advertising,Apparel and accessories,Arts and entertainment,Featured,Marketing,News,Retail | No 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","iv":"14d4e2391e42e73d73f1f35083738cce","s":"d2775d5b4cc3c268"}