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Creating content is the new form of merchandising: WWD Digital Forum

Posted ByKayla HutzlerOn In Advertising,Apparel and accessories,Arts and entertainment,Featured,Marketing,News,Retail | No Comments

 

By Kayla Hutzler

NEW YORK – Luxury brands that create a communal and intimate environment on their Web sites through personal editorial content will likely beat out competitors and increase Web traffic, according to speakers at the Women’s Wear Daily Digital Forum.