Creative must drive programmatic advertising strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"f962b64757ad7c67980dee7a2d87def2","s":"bf34de60457cadf6"}
Creative adds color