Creative must drive programmatic advertising strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"4aecbecdce085323cfb552e284b2a73b","s":"47206b58f9ca3377"}
Creative adds color