Creative must drive programmatic advertising strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"2ffee1a26a61b509806e40788ad3b54a","s":"190442462084f1f1"}
Creative adds color