Creative must drive programmatic advertising strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"a606b2a17e0fa93dd6dd7042966e6de6","s":"08dd5b0203a4b9be"}
Creative adds color