Creative adds color
Creative must drive programmatic advertising strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"fec8cb0c44d98059b7faa3755b635ffd","s":"e99916d8739d9414"}