Creative must drive programmatic advertising strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"eabebc1a6ca9b0ff0dd7764a08c50e8b","s":"c6fbfd8a0d07aa81"}
Creative adds color