Creative must drive programmatic advertising strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"6RDHRy3PYT7\/yh\/BdaxEFyGsdSOMAaDj1uebbwBBlXYZopXs5Mx7QgujFyqmwBs0r5L63Xs59dRtQttYU603MvrL2WlXoWz+4Dw+0ZWhnbXkUQ362OidCL39L8PzOffvUy3V9Y744yO2MAJuyjz+c8IgvrKe2Jq5k+NZcvEDpQTU5ueoDBtHOCuFCJ3Rqm7s833IkseQbqJSXdmeJCtRz65Kw8fUrPcGOThlJzjxiw4zpsnrNY31kOdhB\/Bn\/BHKfis385FwTBrdQBn06FHOFKQyAj3ledR0Ks9yKfa5SV29XahOE64bnhzM5EbH9ulofE1\/0J4qUWXkBRVfCMzArcTLwSulAotwzXxFYA1AHD7TMj2ATH6fwVfybqPpF+EbJorIOKT\/elKN9Z\/fxLowwSomBRGQdEj1TDS1HRMITH+RFG+g5hAOWjs5AdZt4vi59Q2KzDTajMoR41EaKxxFk7emzS4JFqkOdc+av0SvIWUXdk95\/kpCbVZDtNlFMcyNAAPyHU1XrRYUasBGvRe6ol+owK6T4AhKcxxM6PRdqYZ62p9ku+XteaNEKOqJkm5HciwpMlHmoWcwl+XWb6iwz+53QFyKc5B1j6qfrtZrNa7RoMygjknu8dLOZCNCQV8R+bxRq12FLIvoJyCp+U72MNM7dRow9jfLIzEQX8WfvC8+NupV3V8F9MjlCMhbaJXS4B96lh\/o5hHeknuYuM6iy1v1ZuTkdefoja+oEw8PZTmTl88vfCgz4xiL16mPTC8Oj8yFxj60oR8f9PxnfCJoOxSwdzNSSv9xm8C6DAb1TDTIsQqinkumX\/RSvKyM8d\/1vETOUlqAdrskfqgFtaSHbiy3Ywrg6Q2FiCBJgCG2TzQTTU5t8qUnL\/7yJwlILQrmR3wU5uQizYlA\/pNsQ\/uKE65K1IzrtdEEikYOaVDE8BPatMA2d3pMH7WG0SYeWqwcjZ8xy\/Tf7dXXG10YJ2MvbWt2gtmlS2zECpsn0XUjU45vgMCcDKznJCAC6O8zIb9svYTUWknrmtqOcJcchZ2pfe8p+YCpwkPVdapbxhBqTmonfLQ8SX7bIsar0EGFCzuzp5GuP\/NQrDIomT1E3crys3FeQDyrPI3BaK4lGnLON9Hfau\/WZGwIQDdDugcpfuHAjuJmueco4TtC+e\/HCFZoRJCdJ+HlGrY2HRpFOYKX2oox4OmQEHN1QAa8wCGDHgQqlkLpYxu3cW1dXVOzQYHXqAmx8SSi9lZWs7tIhhpa6iSuStcUcyjpl0jIyklK2NsHicL6hzfyOHZalLoyxN6qAJqbsjIols8\/iXECjNHYvGiffU7tVYNpUOhL2EZDktf+H8SDDXsRuYEtabtDCgyeeQOMd6bw\/PCYo7+prNe2XlFsG\/\/HPUSjAnSKJjB4uy76ilbJZ0gB5+zbkIUCsmPLLJuyMYnKF\/4lQv75Xm793Sb\/E+KDhiVyOSDrqdc58weX7pF4XwjjQuY2xfbnuRnrJUJdDnpXKM1FKrrXi+GAXy2XydfhJvvXpZmDtM8tguwepQTC5+LwuAJEEubk5o0VByxMouDv0DG\/x95s4qPl75JZQLL4+ivAYQd9YaF5YSSFnEB9dIyyTHzMKdFtW6smoTv4vfd4V\/6cMPzXuwDQPVi3qL+dH2gh+R68vCbt32PIxu0ZHuQONTXgqRSfr8KOjA1OxhVO1lnwyN0ChZuEy8Y33eZGS\/dM7lSxfmEymIx95OG8XNAatiSABBXPTwFO+FUauv3bzCUYkjXxjcVYoxmvvm\/JPMaOL2uq2Lko9g1aMxII1E+cOTvNQuhZqc6WAfgJj8ENnUWg3qNmXZ2dOX8Om1uuNWFxaoxCHUnPaPtVseiOogTo+oGu7Z0tgqNb1\/AFjPoSMiZe\/6DCI2WAr\/P6W8CzW6DioplTf1Z0JlBiwp9g7lw30IU0qCTC1qYyX+hXF5007Pnz+SOB6E9ObgsD6vcwoQhZJBuRob36AvZZZQGKufk6GamsqS7pjjNpJh9gF7qOeAj+r4jO+sx23pgNkY1TB0qxa25\/Ipqd\/HGrxNQdrWpo+qfLZbcM84WQx6wi4Gb+b8Wu6RbbA96VALltSFJxzwgJ8YrCpMsRXpiJjgc6+HWeRKrrusyI+cKuRhntb68\/cWh\/Cvk\/9jTM8bsQtl4dpNfW76BDCzaoJcJB41ptqbW8IOdkmJQ51lvUizxuhT+Mf8y7zBWeD5jaXoIqKhboKSnGzpDhakRQnB6VTbDgKVRJ38gMFIIcaJrFeV1kWO+BbHZNXEqVWWcK\/jldNinaHZtDUkNXnE4MjNihrJ1BNoNkC6zLTjkKG\/W3q1dvqkIbruY3A1jG8fnbyge0uWRBD5R0J48Yz72Mt5SKtZMEd8ec8nEy\/N8xNCcmzg\/4DNKmT8w16TyKHbMbjY5wKt1Qod4tFnRnAyTKSlIQRra0JQSE9TZoByeewALm30tL\/qXul26Leb7b0+rfOw4\/TWIUebUYIBcM2qCf1pXGxv\/jlT2ZtCMg1ArFu5ODO5bjnPfpOfThOdgdqnR9VLhucDlHRs5L295vrg26edlxzxNc6i1lHfOZRsPFmRAjVHOqTABGjkbXHNwHq48X7AJrlGuEMsoTMLHOPaK8upzDMmU4zOjihm9DmZrE0KXDSwKieC\/dsK26IBYIR5BtfiZuxC0ozqJJgsVrCT63FKQKvyFwqPlUyrbETTxjzjI48r3cepF1ObswWBkqniSCMVVanaukHr4U8rNKGt4HKUZAKllWYfBAjMt4phrLpeRO6QQnGAPVGF6CHF\/n8B8F9zz4JAlqjx280J7CtGhG7Fn8irgge0DddqDZf+ZXdM3RggZbmCdnAKYLusY+PcquDwQ7NQnN0sl8atlYCp3wZFHLeRFYHAAkyDPNorCHBQ2y\/OD2hniEPHY5h0PgaXuEMR97ttMjA83ZVwt7R4NYX1bXT\/wob3oJf8crzM0MTzydQY0hq97XyXsz39VFLsNMdoUsKaHUDxx8xlAXKYFYBdFH8BSNoeDH15iyGyfSAxk6qkb2h+8meY0\/5LF9e0fWIqR5iXmCkcJMZsUsuMn559lJc5BJpFMwindhC68ZmLH8yY2P8MwTM1Y4WgjEI7sLDtDwI8v8+1vJtnGB8QZJtWujSJsttxQXM4LkVxIwiUGDvfoDpZ5phMj5gWgF\/9ogDpjb7TBkJhnU6cBxOCvQ5HRSAJVq1ATkNQStG6h0kGUHP3ITW4GyRKdyyK6kRhDMShmanroXe69dVgF99rlajRhoQmNCmEY7tDsi81TdLs1SdZmvcNl7+BxhFlEzf5sPEOfnP48OituZ5AjML6B0NOqIszZxIbgE0U2o61DLklcwBLeJIk+0RBkj5dAibF2BPk6i9SZRu0yjCLdzitUwNGRkyMKWZegTVsMNR0hCm3Sl4ayGEFSp+m9LxNAgm0WOB\/cF4QhrHleAgqufNKnI4AsaWe+i6ohnHijl48fKf0ETdXJ8rAlh\/bStDjnD4kDAuJc2J7HG4oLJsvlMVYmIj7NYrx7n4KR\/oOOhIrbiS\/\/UNtopLWOqwwb6N8P1xAzoN9aN8iFWFw5qH4k13cF4OGwkbE7slC39wDTxyLEXdfazwnDW0+41Z4RE2ma\/nmKcxWcSIiIOQYwPqa5B6lEBLS\/r8AO2Al4LYiJlZq9CjjRDSUmWPsMubcywGRsYuuX8psxXKVVXJmy3GXWaQmbLAdNxfTb17U\/cFYDdra\/VCJaC1ZNbWGfOrqWG+M0BeQTViX8nHvKUZxvlXhPSv1YLFplZjySLYgW8UKvIlUu8REjGQFOi2EyK6bJIKqo8kRF3wnUcnTUMDgT5vy4+S6hDN5B0qUrIMIpfOlWOg9SLOH\/kVBPDPQ5tCbsheVRB0FujCSb3slYvO7C\/XbzeSo4ga0x3k1zQ6qY5iKH2BQ5qhK4YoYERzAGfkghN65aSLwwXhNJUGT+eKQBbhuWmPahEmNnoSEQrc10Tdm0pTFN0jzAPTFpgS9KjUg1ooJCxS\/YsdJECrrglu+o+XcSXv8vA62OPllTeRVYGrPJk3RuNPi07G+CHvgIIpr0EyE6D9Y4KOGO25VzUAGWq5Ab1Eq8pj2FzuT+WCw8j+w8poaOrkmSHOVDT0PcXst3joR+Q0Gau9OVvnq5DfGJDxu193OWF5OAGy3j4uz8sYpf+NwCTsjh6nv3lmQysdz2t3ho\/aXI2n8LOF79BX8cfW+AQuUIRLrpxm4dv0T9wYdhFqeDOAx8Lb++fYmqf+7vAjoooumSKY6mZVc9mX7jLGTeO\/JlXFthucgICosOww2cjZXJHotyomj9nLLN3Wunx9BTBMUUZZOshO4npLDeg0PfteMhD6r3E5gcqgagDNKN4RV9ERR7y86JUgv7oO1y2g1fTB6f3IrhpW999NGKIM3aRn3Sef3RK73Qjq94fMEgW4iiYV+LFQAGZ2opcpmTam69iOR3IYLTpBDiSnGpWvUc85yhszhqgFithj1DVNWHZW6HtLj6y5RlbgVlZXDfy0y8tbEe+khCqdqerml0gdgrLYi5FrbU7muW7SAlisSe2Hkiz8qFaZj5y6cowMq8I5stp9y+bLtLF2nGnOnRxz3HaZMw4KLrQLbiKXNmEAbXdlt+\/cIf7ICGEk\/tOaZ\/JucXKdEO7u32k293xZWMrLuVBoJz6JG5i\/ydRQuP3jDQLw\/lYZkclBaZixwP4y903iEvyhs8fMS0hdgYC4o5pLgS3tL66OjjD7wwskz9Q7Ua1iBKFidXI43KvuWc\/aX+qblE8TdrFOT02rqowdusBpIetZrndR0+Rxtzokbi5ZlnGtkfPbnPOIQWrQMzaGXcKxdX7eAf02XUL0BMw0MctlRhjO6N6Gn65nHDGGZwN5y6l3G5tf340CFAZ5sRcrBxggVyotX0HuGrrOaHzAxO5ryVDBW9EmNrhM8Ng0nm2x204+NuTaIdISqWYUWg8noUNdEYT9NQxoQ7oaT0XAR1+mJFufP3QNvHQGwIo4F2wHp4fbwyRA3EjooWvcOnA7TdvzoSlxmE92roONPuSgLBd8EncBwBhKyxV7Do+uCOkX2PrF1yIx1CL2T5ZdOq7y5uO6l3g0hmHhejX+ZaAcwDykZYVlz9+INNShN5Y\/J75ZWQzVLMg8QuBR2H0VxgC0iB9aw+h2uF6vv3PunFEwsLbTvUZVsMu7EPpm+yMwGV\/IM3Mdt8pSJVbSVIpil4Rkl1dhtp9p8IUlu\/naDmEh2Y\/DT\/GQTXWCeMGxe77OUiwvgjG+ENS63jA\/i\/fWLpdWmpje21vX0xLB0FyXifg1XR6Co537lt9Ba5F6e0\/nxfdlp6753RqdR4puaB0RDtLxvLFFMbLFtEGhnDodv+RkGyYQ5n47j+G1sO32Jj\/DNAkhX\/DofTlW+epo0IOLZ6WPOBc\/+\/Y2vrR5v\/4lyXYAE7Ou06DAr9BeSsUGlH58k9vPQ9PZ2BZJuX1iHksrDRUO0xW4vQ5FZgz5gKprHgciTt1KeoQFeTEGzXFkFOut1eAmSCDrKcPS6k\/KoRIkXJuJtF0UEhUaQDLpisKszn7Kmv37jk4SmtOQ0P2NBIezPnFFSmTvAmgTQFA1zBPBMIJPfZW6g8fNsU3Fl1hRDaO4MMkswzDFf54wYwpDHyfqDJMydQOSe6YDwkwfgs04Yz5hZheMSO29DERMFjYAYnd2C4i38nZiGNXXbSh6XNixoY+VAYQaj8J7+OAvOv7HFM0eCppzhEwaghXCgdpDFaA0VjWURgMRDrrMLXzpsx\/C\/BgiVmIBAFZu6+wVeTFgqDvPRMfIsWDwPUP4rnT3GflxYuDkZVaC4K2CEfRIBHOM0q6KqbLfiE2AkLYH+B46CMKwyju5E7CVw8kiCkeTssAggXsyGERLi2eEvyepizDt1hoXbhrD0xGtTpD7P8ojPVMMI\/VIp9mLrU0XOznrXNf6kSVIH7nlJW+PuG7jjlcMf58Fe\/68E6ezWysoA6CoyY7rDp4\/8Z8iIGcqkUsYI6a9rSb4677J7lEVpkjG3aBeKbwIxoFWo5Ao0ida7zVf73JMve9NwSjU\/SjwSVrMue2pPDH56eo2PHDrv3biwO8i1fHzlS43kpL5h1JfAdIwGJirCfUx8tlOCYQ0nvc+jbcygE55vHjvg3TOECslsCafikopv77fJTUbfc4sAaQPtPoVnHTTtDLPepzTxNVE0777+t+A5bjXLC2c5g8r2+VLL3U4CxB+BozQ7dY6HeFDznCy1fdBRivByJr324xr4ISkZIJy9VWTIR37UzKUlNjHprmhqdmILoaBpMWJMelQuBywWgJ4oG70IA\/ZA21K99OFZ9XEmpSb+mg9stAs3qBWPM1ssGCgJ5KEMfPgMOOHi0HUoPrSlo+OQ20hSEk5L6zWCrPMJyZws3eXnXA1ck3v6rHoRLHm7UQYw4Dj8O0xIHelq19OolDv5IIX\/ZbdBeOFtWxNu9HGWCEUZqx1xyMwVzStmOWD0057ZhH+j55ASRp0qVUpa2ujjQ5BuhihMU\/j9iO6Zhkwoy+x9mp\/k01atpJFmn0pW+Yw2qCSqwW3MmEcPm7dPJKURy5jlfHYx\/TTfx6QFcGkKVrUbb+lfeUFfFJstA4+xuSmGKYGedWhS5NFVMUQVimEzYOYmBxuXm+GwkJ2\/2Di5KycdcR8P77R\/r2SJVlmdNhoBdxeAo10l6Xr70f1UQu1xAT9o0LtVO2cdLv8y+n9vCsSHi73Q8rurnWAiREsQvEKrtr0BbXMmr7qkS8qf6NoDMy1RxK021pOWCxGjZIYoOWplycg\/+CYxriq5\/h6Q7mkX0ImeNr0Cj\/PQAyn+P4r0KgLFl2keH9WmJ8G+rHFsKbFjw+cFO4jqzG21GhFGXfq6q2nJjxJSmC9kMw7irNxK2wFMv4RCERuYDa\/okjqH3A7MnORnJJIWFd6TCBe1vl0REKFRFoDrCTF1QLzdIRHx49R1FciXNmE\/9If8wIeD9YpvkL7U8OLqElF0MHsXqLcqQndwf\/9ioGNW7M\/G4bRKQCmx2DU2y4gZ\/+aXxnnBQVxdm0EQEaVygC67RMrAnZhz4oN99Di1N8L7yuklynAlQJl19RkMEuOLP0\/oc7V\/NeNaDlHI8IJu4gs+2WbCMkqPxs3nm3a6VZC5B3ap7\/dT48RWpt0TJ1Yhsrkux0dzKS4OLvLVrhuRLuOSled2s+GIXa1hczSnf9F6OkX0qTjtUc6xUUIjup3MbDsvhrbiLn1pzsAatcCL1rNEOkSf8sLujVKMR5g1ymLj7mfQ1efOvmePrGt0Xdqroe5fr1VqUgeMbGtojMauazXkL0+iAOnpqSU34L+TdAVFEgSMIbeM17sramUDG7OFQyUc809mG5x0Fu0EhIV5LcEyGxlyVNbSyAmCgY59B2YxYaXo4xon57xVzQnuMKUfyF2N34MDhTCizZBAFUDjrPZmYY5L2cHr0xrtVkhz545YCIlJ\/DoH9OAfH9Pe5\/6XE3D13+eTjREoIhx4dTbQrePHADok+bhISyjK5yTgDOiIJTUp5V+WAzvu3uzeAf+LR+rdP2li9R1ARQOHLuORW+VsgdNxsjq5lNQN6RH+Yvt5kfUQRMm2mPD3gxcHV8TbNe0hPKRimOUv\/PO1prahnXcDjrp2s1bB7aK7c+nTPAnPx5FMRWXH9g7dlEL2nBEhKaBwOq2GY8VMn7WdiM2KlZ51BSIK5dmwR148gbmZmMgjrViP7rFvTegDhqsJhdzPD4VfhD38LW2hjgeLdZFEy\/jA\/CDFo6bfmdfnYWkSzbqIZqRy\/wsa3vfJxIDnyZD+GMOlxMj4W3EgTeP\/1DTAyzZo6PGg5z+wX5VADWNR2ZpRT45hh8UweAuxuwKmuEc3vq3GvOngsWwhBcrzZWE1xe9rwNHL4ZAOUgsjHBpND9+fI7bIC1HndlLKo2a9LiP\/\/a7PJa1D3+KOTk07ucFMOhjMBUWuVC4JjfPj+rA+d+\/mtOUVhoZ+A\/rgsPnDE84w3TcNmoJ\/7RCzc1y3slRqaYWLu9tjKviFXFptuer29Rr81MCDVnCIRoR1RTmJdYNWZNx5AaMCFLsHDhNb0XlOdb9b1xABrBl8tDVXzQ1ObGK9LEa2kpVHf0ICDVg8IjdSp9r\/Re8Fa9l4FNqCQiADXl7HeOd\/WyWE7bkSWU6\/tZ9WU5OIr8+RQzBI+HJVWc4L9sjMw7Cqbf3c25WUpJC0IcQvhe6f6Btfs4GZbyXPJn0WpfX9jaLbsx0H3\/HL4dMYfrEFQQ9Q0zsTuCahhi8THDqfl+l0s9+rRbgXZGfYzhIK\/dMN8bSkCdasVHUaZlJ5QCuZ2nJHrc9ZUad1Yixplts2AUzwzPlErSwcHlMBl5oZaps6BJL06osbE994QlCbuQxSrVwuwzb6NWNFpDG\/5GCaEHUzESJjEZHLGql9BEpS70+NQ2PjCr5ZZWY80z4++WKFM77udl8iJ9LesIA1MUpOxTXC7ggFUuJqDr+haDLFXqGmMQajV0Kmc3r+rFDgKC4FdFBcEzyxt0aef4V+a3xJeNFJNbJmwi83V2hC0N3nacBqq6L\/8BvMe860L1KsQ4zjy21BFXC+TMCf2c+BmVFglpkHuyee1g\/HcUHG9X1mukv7cIyCKk1LdjAtdcGrVz3l8Hw9hkXJKV5vZiqLmLklRPr\/V20lSZbO8xIBb0Dis+ZTE5vK1iUh7uhG2XLnIUhuKm4jxIq1NSthjl87KSfmP42u6M2+NUWQ1fwBhWvSlGoK7khgw1FPYeCQcObbzlCnA45oHLRnXyzP+iL9Ic8IF4ZSJq23mljmBQ\/yeqVIUg\/zXoT95hXs+RaG1\/Z3N5ng14ktlXsGhM+Ijdx5q7yenMxBS\/4JpBR+jpXIOHv7IR1G8KE0BJMLWWkDvD034flpcJX2Zh8VMQE58+NVDJZ1yU\/IVSkFP4\/GIjmgCxGA+LmuV46LPBWVCZdK2CCBzXWkqBoPJhhVr8T\/K\/n1WGQsqhcXPQo5zL7z9qq3ZTbFLN+KXf0nfwttDIdXoqNqSrOLPAl9o5ndWVdApSaeXkzOqvdWW798bk3m46+ZvUuyz8Qj6Aox2Xo1ouEdAytw9U7cqyG6iOnEpA","iv":"7762ad802ca2f6fd6fedba877d455c00","s":"6c2b882d0bd10bdd"}
Creative adds color