Creative must drive programmatic advertising strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"bbf3ce4dbb6e01634377050f3e3b3a64","s":"06a9d0a7b2c60315"}
Creative adds color