Creative must drive programmatic advertising strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"2c7c3049ac367db1e991a15cf439dcbb","s":"c89b2a0c9aae1bf5"}
Creative adds color