Creative must drive programmatic advertising strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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H5uKW8TMmKSZ\/4U+NsXCNNe8XpCbvlM9Wq6rKbN3E7FRpCVtEF+eiUj6B0dnwAjwIXMzPYmXNlmla6QEL8jPvQzY72Ifq3mG9lqi95FLHIvv3DQzou5KIvo8Ik3BSgBtcCal0RH3jcV3oWBFn0f0SNVJXP8ZaqWLo9HG66a+QFxXW0M3bXhb1egMPgBBDAmKBCswfHY8XtDWGz65pcIMyupBQkTl7vlP\/dM+ALW4puhw\/FIoJ6RPn0Mbv0zjr2T4LcVzgyDrhbsy\/Hn8LMM8Icqz673WzmjJPhWK3NGMH6ree6HgD8O1wgR0FHzyc0hWK8mP7Be\/eb7MT2XByIvLH2tx6TlnQUO7q\/ZPF8brlLupPcmX\/lL8k5JR8OTnDvI9WJACSW8unr+zkcciV+nS88M3PvZU2rmo2o\/DWYNcHhUqwVpzTQbl4xK80QXoPRdoJxUEBsSQCvTjhae2LqgzvCkwGkA0Zl+P8Pi1xt7r7G2MCoTiuH\/HUO0hzEU0vtV4DrjjRwO+g7vnVC92u\/kdcTr61PKMpVfRXNoF3TIkLt64IR3\/a2MW6E9ztUfLVF8fvPzt7rg793SVjtuDf2eT0swVBHXTazz8GD\/8Job+Ufkdvq+cgu+Y3\/TAaLSFHawRXUScbMicKYr2wkWIJR6+dt13tc3tUGateGKqxQahlWsLOb5grRi9rQYje0siFsvBqeT2prGO7lRAwaVn1UIL9oF81SndqqAWvCDvF0dbI\/LeyudFGohNyH3YYv+6yy3BDQTPy4LQS7EXlwAdYgLiEI1XrQe3hezLECLu2BY2O2B+HyUe4vaDDtJJL7OsCd9u0IOv4SiFF3ejgu5fOr4oe3Qx0zLJN8\/L+n9D14RWJ8rftvjVDf4hlUVaV3iFQ8dMhAT9\/w2XVH+TRD48XGttEqukJ3nLSCOlec1vkLho5wWCwLo1Z7njlVxKZZizdN7+gVhuijo8guK\/Kro97ELPu3x+8DrTou3fTAgecNufJbmFNvrGAUlMy98Y2FUqMu2Y4lAjgivEa39OPfpGz5RWHaSiSCMKAYD2E9zObgpTJhbpwm98lzCzriwo0iqCHzld9LwvaCQyvkxJ8zuCXhiPp4XOgONovglVeYbS51VE7ir69I6a95ZGCAMrYu2AbVpNA+7aRdMkX7FcuslQpyLHd2fW9XP5JMnE+gbCb+SdKaX81TyKbjonTGoAc6dzUPYRecmjRaCFp2zqdrTyS\/z6W3SKImsHz2mUijwMsgvts46VcS7Mo3WrSQ7EDJB282I1fxTn67q4uVsH4gvyYOB6ym51mLl16Sam+yPXN4MWH+yZDXd91TPly4Qr44Iz16nH+jYKWHrkj8npcwK46uzuTNdFjBtrW8\/HIPDPvs9XJZyZRI2v1mEQCUnaJEBxqh5Jdx851jVQXJPiE6V0Bi\/RaqEDcuAkkSpnh2O\/s4OmxJP9g+9BrHsrbS0Z+0fZ43xHuhr6hGNpQNDFK7uvg\/YmIL2qqv4yMA6Oavlix988953Pu4pk+7TGMMwsA0xpEkAEdv3xjxeAf2OkGAs8Y+X3Y9mtB0sfZcjjNPcYp0TPTkVUd3yIJ8KXvWDEaeZdefw6VlOB53ZLFbZoG3AU2VqCeGdQZbaprwD82t7ldvpe10e7tr9aIs05kfwL+h\/UeoT\/BXkvC2KaSaDq2YoSEdCMFkKBy+Zk+EYRbV\/RbOOnoJy3TXaH6S9JNEdOqvCtYhwE3tQOEyxp15jI+RoFJ9AqIKR3tIqK7QbhZywRv\/pfs3WbohxdgvlIeqVtI7dJGtUBw+zdyS2iC5xSEKx1ZCbQIu+DJelJccLG+2yU5h8RNiEpjbPHSrE8j3AGcbYSMOWXZxAiNsVSp\/dGPT3NuiotJGgvkuoaE5i0fJypDLUOhX76Oh32GUCfeqHjoEBQM4LnloEwTDftSPpjuPiWy+D4HFSKbyLMasUNd0PXuPCdUchnXvgahPD7VPzRGhzfBoPGPqq\/FGXEOK5AgrUjUkMx2IE2BTfMKCh\/BbiId0jhaV1c0iwv0w+LIjyBoggTL5HQEGg49N6+M4yTagz50gqRs\/cq4Rq0bw7I3mxuKq6\/v+S\/Y9SKANV0\/0EnhaeQFWcRMAXYdu81\/8t70vFwIMcRFJ\/9rGxQeLRW5b6k0mgpQ9HZxG9TISjUx4gcc\/EZn7CYPkK\/qHh7hsZyKsH0dMXNQQEw98WFgV6ncevwg+c8VZlMlrgj1guHNoRf8kxWxHqa\/b1NsQbImgErcV7+zD92M1ZhMOVQ0IWiDFH+MEYS2XGyWbFWuDoQ9gzyI5b7Ed1swb3V54yMR77bn7SOJ9+zSCs+TUmlPmOCNqUKlSXOaXlS2vA4xAtdRdSOxt64DMEWGehHIb5P7WXPuSKenYiocmwQ\/cnLqIOu0q+lOCFBSLnCIU034f2cTtRh\/8WkkmQPf+X663CLHk7DXXfLea0LunC\/5jL2HcHlk1FJ0I0xJf\/UwsG8vPfnNkPWu2A27nUKc9te4wm6fDpIjhjN4BztLL5D\/\/lUYUIeZIFh5oCFfe09rnPBx+9FQW5cMUsP+mHsLIEdrpxt82DaCOR\/Zvc34teSCQH5\/ePfvkfQyKh+blHB4z\/vPYW29LmgGaxZbAhbL3eINWHuSFb7d0FMbZzBxd2Ilq8UEz2E5VA4EObBJiqJp4bCXoJvxaR9+BGupzlQ3EB3wjxM\/VU3Ofx9bpKOFmYz7MRSSBqonwcW9vHeblJoh0l\/P\/Wm4baXsDBmIgkw1t1Q7Z\/PDRSOUd+S5AFlXsrQvRUHjWRJ064M2p6zyixrbZb801FtQreXm2XMajyk+B2uyJdjn9XXBaUuTEUgt30uB3rSwY0aOyM6QUie+IIegA+1QLS3lnGFebAex6N1PmPhkt2pSykMmmTG\/Shycr+t8+bTJD6ixPnC4viiki7uXZVu5jJLP1a\/IeE8NP9D+7DG3xOTA7\/L5MapZEQMDjy4COh488aZLArhv5VTviI9Pn6wwi8WEfj4gltQdxVRtpIKfzfwVUj2wcyAD9WfmGD5UW7w4wxnBCgoHLfmnKerJ6Gxf7kghiEJH\/onwvHY55WrPdP1Fy8hhBmhIcMmQ83jFfUsQrssXOuSyJnLZLwewy0kojnIMPmb5Ekl8jiNBKMyQOPIiiHoDzvwDQxu1dKffKRdtchCHG\/E0pfY9rcbzVXoTiRNK6UM1HdKWyqX230QOpb0uCAH9O6NKqGetDmkECZi2AFco8lwEU6dNlqWrJ7nYGEO2pLOml3iC2\/Usdbltt+DwFsZgBEeF00PVsPO+8tPnlQGoEOLuZKBeflLgzxtW\/Jl8DzQRaAPHvnHzSCWb1d4M9lhDnuP5GgXisp16UYqKTw6G76zgjh1ov4ECvqKCxdK8jVIXgkmNhEUhsQSIL1FysE\/fAdWMVjFLXxovRmNA867FSAyWx9BR+L+ZXVIq7a\/plo7\/MQO5j1O790JNQV0YfdXEZuX0VKgUh9sqCaT0C3gVrL9n5x26ti3vxbVYMhCRn+F2XWISa7W+ija6+WkFnEVyzjusEBmEEB+MlY4AodOGXYCdiPFwz1R7HrDTCQgvmsz1bOkTw\/KIf5odBXXFq0cupYfvfuTTh\/fK8lw1+YSc1l8VDbN2gyaLkTPbowLVOHcsBN3znw7SWzFiZx84FA3t83+1D3120KA6rsx\/ediJViWobEffTM48oCghTWtUwz37fXeOAYsxYp50uLWmNODEv7PUWiHOkecXEzUHa9zat+GrIW4EPfOkCzoP30p4kiYO0MsP5xQ8Iv9CT\/AKBzLsqSehhFEzTc0K8lgQJYHUio+\/bqlWV7Vld5ITpS5\/FseUxyynO6CfVNKBklWJXhf1d+UEKUgJ2Fev638itZ2np1Jl090t9PnDRjqp8LYwuEoWE9CkPUAymLA7LvmIXZLKElamGlyT312VdUydh4dL1vZJNK\/jgWFgvQwdEoFcihIVuS9ogzEg3edzugd6op2soxyk8lQ63sk7vBIbfp+KkcpYeAUM8nVdUVkD9fN9Z2H3aq8hxBYJs67znjuwItGRkqC866VZqfRwVpvS\/1UhEmwsk1R9YhpLLFopyTCHyQ86Og9VdOvBZIKdZFA0h1+7boBSw\/VorGUuvm+5GXkMKI2JufA6X\/KZXfnYen7mS5E\/u9U0+jBtQvkjMEFMzHUY","iv":"b939ade6fb3fd0d86a0f27fd6d7cfb2f","s":"77c6941e587e6e1e"}
Creative adds color