Creative must drive programmatic advertising strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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\/oMTqFrxz7aCtNmpuU4kuPG9F\/TcMuhGeZVgtCgN0ARrAXHaiZ28KLT3B2WTL63ctBDYx2nDtzKcCHLbS\/IYc0Ou3KTEto2fAj83Ng5VkpnFQ0SJRNVPpunI+I\/VlDUzyDB7\/A6NdnMMn3dLWgaCbVJGEI0QnwqJ0bXwUqbMOa1ToGPYPk7lbgc5I5tX0TWejbjtllwLnBo+7EbkZIYjqMQbh9ByO9mAidgZjD7CbXf3CtYbgZ\/6Ej7KQqhZu\/zli+Z9wl3bFN41Gu3+DdtGqpQZLd4N2gM\/sZsTvhEHBtQ7VnmWzRKG2pLklVczLW2vDO6sW6K+9subfJfK0Eor2hDcW0r7ArdzRayjdbUZN40CLJhSo7Vi5i4mFreBQUKvRM02RoqgWNhG13zd+gU5FauTIlOUYaWYn720iqVXFyOert5cyup7rxi06jrmeAi2SFq69peILFXi3DlUDgRK9AAYJF8b8uf2IDZRiH3htXUJxMZtX5ez5+id0QZ7JLT1Y4p199170QgU2GYGg2pQShWzJEctwq+m\/haZiy7Diq6nuw55m6lwvpwEmlGW\/efVlei+CQhionYUNjH6KiOrT1ePkdhlWZVNfYDDlacwLyccJSjVLJOBWjYc+StC85Y0BFDrELqT8SLdns+3b8jTT3b92oJsoSIk2a2LNTkq15ca18K1Q6jcA98pKUPUILEvD1xO7JIyTwXBfRFusUS0RMSpifcl\/4rVys1Q9A69dkRj7M69jCDrO5tlUUvkdC4Web9HElqDCoOuIfb1cqR5qC6PL84gbBRd60aO1\/ChqLUDUKrhM+mb\/ipQYhjA9cFU\/PUhAzBAtBZXji2mSlI7Ku6Ba9sCw+Lo2fdR76QX\/ewR9vCKAgLc\/hfvvs1Km3U93H9ngeGBHlyUG2cCv2Y\/bpXHA1bEQ+4\/ljpsHN+ZCNdNhUVJerXbGOKsnnJYG3YwIQd4J79CZ1pPmz5EmGiW9ync1C+LOqU1kHTT4VLbRPEZ2XfAOmq1WPp9T901xvW\/YgNMpkxAaBSizQXz42JgCQVaqkM6RYT12KAA2eQ0boD7aQdo2ot9YjntZ\/se2m7c8zL9N4yGmjx5yZN9shNzbXmHslvFegpBnXw4buzjqnuKoxZiGfHYoaG5McF8tLzstDKFJV7evYbweBcee9TfHaVhNzR80WvShc+yTU9MiSNJRZn49VX17pe3M3nJaWfJfRZ\/Ts3a4+7HQJAXjgwsayzwCNsHHc1sN2tsI3PXASRJ0L4trBJ0vdP97huDno5GFedNr7St0mAplGcqHjTnfOogB2vERmxKG+umFGjGkTfwvwPjLl9LPpQR5l0lN6VC90BMZZ1c9SzjMM2OlOI2H0hyuvMPGPz33oN1Rp6OCkG84HHT53reCTOYMyJjmpBwawcYfge7\/ENnaivNo6BqBoChP3hdE81mYIlsvBxtZBQ7n5wRCWM+mKtMgZqYG\/91RQya2VB7jbBR9gyjwTBhFaiy8Y1sND8fllxfl8oMXi5IN+B4Y\/PwzFEqAXfiEiWKj2u2Tl\/nobnhktoJigl7mWjUWxEi5F0debpUvdoeKyh4ti7N1aW2Dwb4Rx\/8GlEo5rByBIHJsgkecLHIPSIIetIizU2Yxzlsrbe4ZD0+OcLjV2c9LxkTukbKbdWM9rSejOrH9e\/EJeAgbdzcLI8s6Dam1uPrgZIqj99RRa2W85y+c2huURgwaMRXpqQZmOdVJejYi5T30WRXbnLsRLlTbdrrP3Lprme\/asAj3Ms4uIZe2iflftqg\/4d+tAf2GdGp01FWXMUdLhhwuTCptqUg9Qltq+jNsnoVQAeoKB2eXtk14swdnVLU6jsdLX\/dz7yxRwa2w3rkQ0nFHWvVEPhRFVi8H1A+YdVkUEXK\/mVW\/AONIId00G8oVAE9DnN9GfKn\/NKWOBd33nTjHSW1Mch5703Kk1gw6lJCu5UfBUT4TmCxEaG9MOz38\/JV8ZyuJCdvQYJkXCQ9lxNZyeMiUa7M+YZsBDQ+N7cynWOZhE2wMrBXGRep2gRFYLdDbtwlYmdm3xz6foaTKAR8PGG4N+yHuHgsPY4UUUozTcFUV89S4Kco9lWt7t4+ZuGKgmEP3qAWnqWgq+Re\/ru8VFmeeC2ZQElxDHyfI8OmEZLOmQB9RGCnyNCFKvsP7A5xOaoqGz4AUEQ4uRYbu+l4AD9x3QnUwkkiSd99AA7e6usF42TGT+ikouOPymVxLnplS+WX2k2iLrP6koGoT74oJn5f0QH8+Ee\/RdeZkzMTrsA8JpXdVWuzv3JoWR65bQoYulxpDa+\/lgEnQk7yXfB3wXZ3doFNVoLMXuuBWoQYLODJj0JtdiB4YYqkkdsJQ68TwJuVHn76jPbyhmdKHdCuDh8efCxgAqr6kmT9wUewPaZcvnB+vneH7KUwZxpWtrkcRNyPfrFRrwb1hOiqmm4S5YSP0+EXpqcOAzISt2FYdB0rAriQO+FIrIAFRPw4tmOHOekTz56lUHa7BS74RPU+dcqMArFsOUG6dO\/GcR3+hKUttxaX2xpRinvZMnR62fQ9TGcoL2smso21yr+lWtJBQ\/U32fP5cljp0v7agzunML9r6IQ2ptt1+MFS+I8ipWSrd5qfPPmEa918tK3ZwOrVu9tMyq9ySl5pOFJPgfyScRI\/Y6irRJkVoNYt3i0GpkXU37yocH5VhmIscMK3ZxXoMyjWODG4NY\/mjCsH3g8RJqvCXONzpewPnrR6qAYusFnCJaN+\/opH3pffFzK3NK2VxJb0Dal+e7QfK16EkECYdLas5IXALR4SOi1gS10In6k1V+ylasMFr7niqaLHxJy7SQh+Ku4Ypgj5ZMZMbAidnA94UEFeeRtx6NF821gCuzaxKSzLaNzaZkD4Cz5xR4jESrbfcsIRbIiRdyNsyfmgCIr4AP5NUnDzYIjhUyZSbv4wSlWzFCb9mxSVAhSDqvJToidJlZPNVvBIc+tqAlEBubx\/sleiJbYByPWxAND0riXRFZrcVJCWf+VXjqXXAZwFWwT668q0mpwKyyDL5E\/rEQAhg4wGt1MQuBi6dSDHdm7DqAHVLZ+1NVR8w7IG1ll3bzt7i0dwubsL6y9TXFjN8SRxZKk1qMpJYGdfBfxiRThyiEtbXcksOyy+sUwzl3twoO4tZWItsmpcpj38ioEhIyirTL7XMVb67l\/Wb5eFaSAv5BqtWEmL0Zgv6LjRw2w2i55OuAv8eo6SjkMe9M5WiA8WMFOmYfBpNh0CtwpABqTcIzM3DAAC29\/W08wfdYg\/mgIxqrNZlLymDkHllVDpUNajW\/0bcOFlzbVXPGFpMsF1RoFCd\/OaKQomFQcmK8fNHcx7yt2jsslU7GbHCjEiNJSSwfcXooeIIiteYWLZbKUh\/llgLx69OqUBJge9iaA+Wb9O4tAq\/YFbfNuyvW+fwXkeAeAOTgObEfqdol8aOfrN5Uqnq5QjTbFS3Jyw9\/XHyMEVReR81eSBQm8VaFMoDzVAHQLllM9wi9T4Y3lZB55kbrRADRSd3MYJYQJCIJa3StUbGNvjgF5W3K+3WUiiMKrf09nW0ciZU0dtlQoSExWNUwT5ROUztqWD2em1TKRaRBeUMwVXqtdGSasXQ7Iq9lhNjptuZ3W7ErSU0WdRMgNnRfYgD+Mg9qyAwDotimSdFexg+IxQTTe7m0W7cawKq8kLZxzk622u6NDukCgF0hp4WqNfoTmvFP0r8UhfcqahD2meC75moYtynRshCTZoNuRKxN+n\/pEXKRY0sMb9tH15ArpDUqpYB5IVBo+DAdv13yKtMl6L15NdiUf2m9Vw\/EKGXhKnbUpwtxWOhTNN+Sb2WpabKQsoYmisSnpzrsQdwZ59\/GHzb0UJqVPX19Wy+bni6XzaHNGVvdaLHouK9YNkpNEMuaALDpgeLQuagSFPbhjhGgoBytGfhvbG+QlmqXhOzjwCYlr1FYhOo5U7X21bBV0F+7pwY3uyaJ3gcnQKwENYMINxy1\/Lo84n\/DTR9mlfLLEupGDWkFbgSv4VVYSYsc+NQz\/GcaD8bLPK05EO\/4MCTmaxbziNqRGx8VifwaPbQEOoeR+CghqgEpFR+d+5tMZV0goKe3aMFpGRtKF7NRQ8NL3cNsjyX18Q7wXrco7dV6ZUm\/8Em8r6C+gjb1Tb57qFxa1TP+jkxHfk3","iv":"f0cd1a2388fd5a39b31bbf2e47d7ace4","s":"1500d2db337fbcc5"}
Creative adds color