Creative must drive programmatic advertising strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"4f186c02cd128aa65455432277c7b7ff","s":"711fcb67d5a433e0"}