Creative must drive programmatic advertising strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"6a63611c201eaaad51e78ea62616f70f","s":"6c2af8e6d6110571"}
Creative adds color