Creative must drive programmatic advertising strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"48ab65bc9bb32a960dc2d7d801587477","s":"522c7130b97db05a"}
Creative adds color