Creative must drive programmatic advertising strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"b2f9a935748fd6e28f182462456fd0e9","s":"484eb265e5aa7ddb"}
Creative adds color