Creative must drive programmatic advertising strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"b368bdc32fcda85c2b8b53ba1384b999","s":"96682dc3bc66b213"}
Creative adds color