Creative must drive programmatic advertising strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"351b772d98410c761a2b2f2ea9a65d17","s":"a632682f3770d530"}
Creative adds color