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Cross-platform storyworlding strategy can extend consumer retention

Posted By Jen King On In Apparel and accessories,Automotive,Featured,Industry sectors,Marketing,Multichannel,News | No Comments
Louis Vuitton's The Goose's Game Louis Vuitton's The Goose's Game

 

By Jen King

NEW YORK – The attention spans of the modern consumer may seem limited, but marketers must acknowledge how far brand engagement extends, according to panelists at ad:tech New York on Nov. 6.