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Cultural distinctions nourished Europe’s embrace of mobile

Posted ByJen KingOn In Consumer electronics,Featured,Industry sectors,Marketing,Mobile,News,Software and technology | 1 Comment
Image courtesy of Michael Kors Image courtesy of Michael Kors

 

By Jen King

NEW YORK – By not properly acknowledging slight cultural differences, even between Europe and the United States, marketers’ efforts can be upended, according to an executive panel at ad:tech New York 2016.