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Custom email marketing boosts consumer spend across channels: report

Burberry women's wear spring/summer 2015 runway show image Burberry women's wear spring/summer 2015 runway show image

 

A new report by ContactLab and Exane BNP Paribas identifies Burberry as the only luxury brand fully committed to a digital future because of its cross-channel convenience and embrace of shops on marketplaces such as Tmall and Amazon.