Customer engagement in a multichannel world: Don’t reinvent the wheel
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"97f8b61ec1a32fb4f2a9f0b59fb8cb56","s":"1bd69eb791b15c57"}