Customer engagement in a multichannel world: Don’t reinvent the wheel
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"9603f072993e5bb68b3f38944330ef67","s":"8a790b1c0ebc5bf3"}