Vanessa Horwell is chief visibility officer of ThinkInk
Customers are lazy. Are marketers ready to pick up the slack?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"c603ad0f56eb0cd9ece5951ef8fa1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