Vanessa Horwell is chief visibility officer of ThinkInk
Customers are lazy. Are marketers ready to pick up the slack?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"217faa3297a7459052f6cd654862938e","s":"8aed59c8520964c0"}