Customers are lazy. Are marketers ready to pick up the slack?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"acb57a0c7a1427eb5f5f4588ef99a4d8","s":"75d8a4f35babd5d1"}
Vanessa Horwell is chief visibility officer of ThinkInk