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Customers should lead brand social strategy: ad:tech exec

November 8, 2012

 

By Tricia Carr

NEW YORK - A Citi executive at the ad:tech 2012 conference said that all consumers have passions. Therefore, marketers should tap those consumers who have a passion for the brand to drive change in social media strategy from a product focus to an experience focus.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  3. Saks prelaunches seasonal styles from Prada
  4. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  5. Jimmy Choo hits the green with golf-inspired capsule
  6. Luxury Unfiltered: Brand stories are the secret to creating desirability
  7. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  8. 2019 luxury spend expected to grow highest in UK
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  10. Partnership with Vinitaly brings oenology to Orient Express
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