Dangers of password-based loyalty programs
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"2a53678c4100dcfc4bbc306479ebb355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George Avetisov is CEO of HYPR