George Avetisov is CEO of HYPR
Dangers of password-based loyalty programs
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"26c0fd918a845082684e151984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