Dangers of password-based loyalty programs
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"297388c2c8b75d6691b041cd8b1e25ad","s":"e0d2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George Avetisov is CEO of HYPR