Dangers of password-based loyalty programs
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"cb41c2ca2b4605f0475591ebdbe56992","s"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George Avetisov is CEO of HYPR