Dangers of password-based loyalty programs
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"53d06977b724126ab8fa283457804c11","s":"71902574bdaf205c"}
George Avetisov is CEO of HYPR