Dangers of password-based loyalty programs
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"4955701973c7dae4c47ac84824e3f632",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George Avetisov is CEO of HYPR