Dangers of password-based loyalty programs
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"35d6bc9334b3cea1cfa7fc58e40d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George Avetisov is CEO of HYPR