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David Yurman slots new ambassador into latest marketing effort

The label is putting a Gen Z digital celebrity at the heart of its latest advertising effort. Image courtesy of David Yurman The label is placing 25-year-old American social media star Sofia Richie Grainge at the center of a new campaign. Image courtesy of David Yurman


U.S. jeweler David Yurman has recruited a rising name, casting American social media star Sofia Richie Grainge in its latest advertising release.